68: Perspectives on Private Equity and the World of the Consumer - With Tara Alhadeff, Partner at Permira

68: Perspectives on Private Equity and the World of the Consumer - With Tara Alhadeff, Partner at Permira

In the second of our series on private equity, we are going to discuss one of Europe’s premier operators. Established as Schroder Ventures 35 years ago, the firm evolved into Permira in 1997. Today they have more than €60bn under management, employ over 450 people and operate in 16 offices worldwide.

Permira has backed over 300 businesses; many of them, like Hugo Boss, Dr. Martens and McAfee software, are household names.

Tara Alhadeff, Partner responsible for brand strategy in the consumer space, discusses Permira’s approach, and in particular why ‘heritage brands need a different lens’ and ‘why, with heritage brands, magic can happen’.

She discusses the examples of Dr. Martens and Golden Goose, both current investments, and references the past deals of Hugo Boss and Valentino.

Tara talks about the need for long-term custody of great brands and why in some cases the size of the brand is bigger than the size of the business. She also discusses the importance of management, the relationship between Permira and portfolio companies, and how they think about exits.

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The Money Maze Podcast is sponsored by Schroders, Bremont Watches, LiveTrade and Mintus.

Episoder(232)

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190: Marketing God. With Nicky Gumbel, Pioneer of the Alpha Course

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189: From Vision to Valuation: Disrupting the Future - With Cathie Wood, Founder & CEO of ARK Invest

189: From Vision to Valuation: Disrupting the Future - With Cathie Wood, Founder & CEO of ARK Invest

When we interviewed Howard Marks in March of 2025, he observed, “It's the pioneers who get the arrows”. Many consider a 21st century investment pioneer to be Cathie Wood. She embraces disruptive inno...

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188: Yield, Shield, and Scale: Inside the Ares Management Playbook (With Blair Jacobson, Co-President)

188: Yield, Shield, and Scale: Inside the Ares Management Playbook (With Blair Jacobson, Co-President)

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187: Investing & Philanthropy - With Sir Chris Hohn, Founder, TCI Fund Management & CIFF

187: Investing & Philanthropy - With Sir Chris Hohn, Founder, TCI Fund Management & CIFF

In September we held our inaugural Money Maze Allocator Summit and over the two days there was fantastic discussion, debate, insights, disagreement and a lot of learning. It proved incredibly popular...

13 Nov 202549min

186: Rare Earths, Energy, and the Green Agenda (Money Maze Allocator Summit 2025)

186: Rare Earths, Energy, and the Green Agenda (Money Maze Allocator Summit 2025)

On 30th September and 1st October 2025 we held our inaugural Money Maze Allocator Summit (MMAS). We gathered 120+ global investors & allocators - many of whom have been previous guests - for 2 days of...

30 Okt 202552min

185: RIT Capital Partners: Global, Unconstrained, Undervalued? A Conversation with Maggie Fanari (RIT CEO)

185: RIT Capital Partners: Global, Unconstrained, Undervalued? A Conversation with Maggie Fanari (RIT CEO)

Founded in 1971 as the Rothschild Investment Trust, RIT Capital Partners PLC, continues today with a mandate to preserve and grow capital across generations through a multi-asset, global and unconstra...

16 Okt 202541min

184: From Westminster to Silicon Valley: A Connected World at Risk - Sir Nick Clegg on threat to Global Connection in the Age of AI & Political Conflict.

184: From Westminster to Silicon Valley: A Connected World at Risk - Sir Nick Clegg on threat to Global Connection in the Age of AI & Political Conflict.

It’s not every guest who would admit in their new book, with brutal honesty, “I’ve been vilified, satirised, protested against- a hate figure both on left and right.”  But it is also uncommon, if not...

18 Sep 20251h 18min

183: How Good of a Communicator Are You? Messaging, Reputation, Trust & Strategy in the Age of AI - With Jen Prosek, CEO and Founder of Prosek

183: How Good of a Communicator Are You? Messaging, Reputation, Trust & Strategy in the Age of AI - With Jen Prosek, CEO and Founder of Prosek

Today’s episode started as “Good Investor, Poor Communicator”, but as we researched this topic ahead of the conversation it became a bigger theme than simply, why at times, great investment managers a...

9 Sep 202552min

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