The Intention Framework

Organic Growth Through Facebook - An Experiment I recently did a little test on Facebook to see if I could flip the tables on people doing organic Facebook outreach. There is a huge trend on Facebook ...

9 Sep 201914min

Rolls-Royce - An Ad Audit Mixed With A Funnel Hack Rolls-Royce is one of the top premiere brands when it comes to the automotive industry. In this episode I’m going to reverse engineer how they are ge...

6 Sep 201916min

Interview With Facebook Advertising Specialist Zach Hesterberg - Owner of SoZesty In this episode, Zach Hesterberg shares his 4+ year journey of starting his agency SoZesty. Zach helps his clients mak...

4 Sep 201940min

Facebook Ads Training Series - Part 4 of 4 - Pruning Your Campaign When done right, Facebook ads can be extremely profitable. Now that you have the basics up, it’s time to look at the statistics!. How...

2 Sep 201914min

Facebook Ads Training Series - Part 3 of 4 - Building Out Your Ads So far, we’ve created a campaign and added an audience to target people who would be interested in a hypothetical high-tech gym; now ...

30 Aug 201915min

Facebook Ads Training Series - Part 2 of 4 - Starting A Campaign And Building Audiences Today we’re going to be talking all about audiences and how I build those out. In this example, we will be promo...

28 Aug 201916min

Facebook Ads Training Series - Part 1 of 4 - Ads Manager & What Type Of Ads I Run For What Reason For the first part of our Facebook training series, we’re going to dive into Ads Manager to look at wh...

26 Aug 201913min

How We Did $1.2 Million In Sales With Just $8k Ad Spend (Over 11k ROAS) In The Last 90 Days Very recently, we were able to help a client of ours sell 158 engagement rings (now over 200) in the last 90...

26 Aug 201917min