From The Archives | S4 E3: All About Brand Strategy with Melinda Livsey

From The Archives | S4 E3: All About Brand Strategy with Melinda Livsey

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 7 on January 24th! Brand strategy is the foundation upon which meaningful brand identity design lives. It's important for brand designers to understand the "why" behind brand strategy so they can use it to improve their design work and sell it to their clients as a package with design or standalone service. Today Jen chats with Melinda Livsey all about Brand Strategy. Melinda is a brand strategist ...

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Episoder(264)

S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith

S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith

In this week's episode, I chat with Kadie Smith, designer and founder of Drop Cap Design. We talk about why she chose to rebrand after 12 years in business, how she'd been feeling disconnected from he...

8 Sep 42min

S14 E3: What I'd Do Differently If I Were Starting My Design Business Today

S14 E3: What I'd Do Differently If I Were Starting My Design Business Today

In this solo episode, as I'm in my 14th season of the podcast and 8th year in business, I chat about things that have changed since I started in 2019, and share what I would do differently and things ...

4 Sep 30min

S14 E2: The Hidden Messaging Mistakes Costing You High-End Clients with Kayla Dean

S14 E2: The Hidden Messaging Mistakes Costing You High-End Clients with Kayla Dean

Grab Kayla's Website Copy Compendium today and use code BETTERPOD to save $200 on personal or commercial. ---- In this episode, I talk with Kayla Dean, website copywriter, messaging strategist, and ow...

25 Aug 45min

S14 E1: What’s the Future of Independent Design Studios? with Steven Wakabayashi

S14 E1: What’s the Future of Independent Design Studios? with Steven Wakabayashi

In this first episode of season 14, I talk with Steven Wakabayashi, creative director and founder of Stranger Creative, about building a strong company culture in a fully remote, globally distributed ...

18 Aug 54min

S13 E23: What Matters and What Doesn’t? Nine Years of Running a Design Studio with Olivia Austin

S13 E23: What Matters and What Doesn’t? Nine Years of Running a Design Studio with Olivia Austin

In this week's episode I have fellow designer, mom, and business owner Olivia Austin back on the podcast. We chat about the things that don't matter and the things that really do when growing and runn...

8 Jul 39min

S13 E22: Building a 7 Figure Creative Agency that Will Sell with Brooke Apffel

S13 E22: Building a 7 Figure Creative Agency that Will Sell with Brooke Apffel

This week I chatted with Brooke Apffel about building her digital marketing business, Coastal Collective Marketing (CoCo), from the ground up, growing it into an agency with a team, and what the proce...

30 Jun 46min

S13 E21: Stationery as Storytelling: The Power of Tangible Design with Amanda DeWoody

S13 E21: Stationery as Storytelling: The Power of Tangible Design with Amanda DeWoody

In this weeks episode, I'm chatting with my friend Amanda, owner of Mandy Lee Studio (formerly Poised Avenue), who specializes in stationery, print design, and design licensing. We talk about why prin...

23 Jun 44min

S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves

S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves

In this week's episode, I talk with brand leader and author Anthony Reeves, who has led the creative teams for major brands like Amazon, Airbnb, Kohler, and more. We talk about his book, Eat the Donke...

16 Jun 52min

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