Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators19 Apr 2021

Michele Ronsen - Curiosity Creates Correct and Convincing Customer Avatars

This episode's guest loves questions! Michele Ronsen, founder of Curiosity Tank, explains in detail how to understand your brand’s audience through really simple yet very effective probing techniques. While there is no substitute for firsthand data, according to Michele, secondary research can reveal a lot of information about your customers as well, without having to personally ask them.

Listen and learn about Design Thinking and User Research from an awardee of LinkedIn’s Top Voices in Technology in 2020.

We talk about:
• Starting research by identifying the right thing to build on and how to build it right
• Success as a web, not a ladder
• Her 3 personal tricks in developing the most accurate customer avatar
• The difference between customer attitude and behavior
• How to get to know your clients without personally asking them too much through surveys
• What the right format for an avatar is
• The 4 quadrants of empathy mapping
• Different types of user research
• How she built her own brand consultancy from scratch
• Imprinting your digital footprint
• Sustained growth through chasing new goals after every achievement
• Her personal mantra

Mentioned in this episode:
LinkedIn Top Voice award: https://www.linkedin.com/in/michele-ronsen-0a55233
Her Fuel Your Curiosity newsletter: https://www.curiositytank.com/blog/category/Fuel+Your+Curiosity+Newsletters

To connect with Michele:
Blog: https://www.curiositytank.com/blog
Facebook: https://www.facebook.com/CuriosityTank/
LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233
Website: http://www.curiositytank.com

Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!

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http://www.philipvandusen.com

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https://www.facebook.com/verhaalbranddesign

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https://www.byol.me/philip

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____________________________

The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.

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