Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encourages them to choose you over your competitors. Don't be afraid to express your opinions; remember, it's impossible to please everyone. Instead, concentrate on being yourself while emphasizing your unique strengths. Prospective clients can see beyond your expertise and understand who is behind those skills and services.

In this podcast I discuss:

  • Why differentiation is crucial for building great brands and successful influencers.
  • Why it's important to have a mission statement and back it up with action.
  • Developing a unique voice is the key to standing out in your competitive space.

Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!

WEBSITE:

http://www.philipvandusen.com

THE BRAND•MUSE NEWSLETTER:

http://www.philipvandusen.com/muse

THE BRAND DESIGN MASTERS FACEBOOK GROUP:

https://www.facebook.com/groups/branddesignmasters/

YOUTUBE CHANNEL:

http://www.youtube.com/c/PhilipVanDusen

TWITTER:

https://twitter.com/philipvandusen

PINTEREST:

https://www.pinterest.com/philipvandusen

FACEBOOK:

https://www.facebook.com/verhaalbranddesign

BRAND STRATEGY 101 COURSE:

https://philipvandusen.com/bs101

Affiliate Partners:

Bring Your Own Laptop - Adobe Training with Daniel Scott

https://www.byol.me/philip

InVideo

https://bdmpodcast.com/invideo

Discount Code: "PHILIP50"

Tubebuddy

https://wwwtubebuddy.com/philipvandusen

____________________________

The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

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Episoder(175)

The One Career Skill No One Talks About

The One Career Skill No One Talks About

The One Career Skill No One Talks AboutWhat's the hardest thing in a long creative career? It isn't starting something new. It's letting go of something you've already built.In this short solo episode...

6 Okt 11min

The Hard Truth About Becoming a Creative Director

The Hard Truth About Becoming a Creative Director

The Hard Truth About Becoming a Creative DirectorMost creatives think the creative director title is the ultimate creative job. It's usually the opposite. The higher you climb in your design career, t...

29 Sep 13min

Building a Personal Brand Won't Fix Everything

Building a Personal Brand Won't Fix Everything

Building a Personal Brand Won't Fix EverythingThere's a dangerous idea floating around right now: that you can just "build a personal brand" and skip the hard part of actually becoming good at what yo...

22 Sep 14min

7 Skills Designers Need in the Age of AI

7 Skills Designers Need in the Age of AI

7 Skills Designers Need in the Age of AIAI can generate a hundred logo concepts in thirty seconds. It still can't tell you which one is right for the brand, the market, or the moment. That gap is exac...

15 Sep 10min

Erik Evans: Creativity is an Act of Rebellion

Erik Evans: Creativity is an Act of Rebellion

What does it take to stay creative through decades of career pivots, industry disruption, and personal reinvention?In this episode of the Brand Design Masters Podcast, Philip VanDusen sits down with d...

23 Jun 42min

AI Without the Hype: with Mitali Deypurkaystha

AI Without the Hype: with Mitali Deypurkaystha

AI is in the midst of changing the landscape of business, careers and humanity as a whole. And if you're like most creative professionals or business owners, you're probably feeling a mix of curiosity...

11 Mai 1h 1min

ReDesigning Your Creative Career After 50

ReDesigning Your Creative Career After 50

ReDesigning Your Creative Career After 50with Philip VanDusenIf you’re a creative professional over 50, redesigning your creative career after 50 isn’t about starting over, it’s about building resilie...

20 Apr 13min

Most Small Businesses Are Using AI Wrong - Here’s How to Fix It

Most Small Businesses Are Using AI Wrong - Here’s How to Fix It

Most Small Businesses Are Using AI Wrong - Here’s How to Fix Itwith Philip VanDusenMost small businesses are using AI wrong, and in this episode I break down exactly how to fix it with practical, real...

13 Apr 13min

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