From Agency to Academia: A Marketing Expert's Journey with Chris Aarons Professor of Marketing at UT

From Agency to Academia: A Marketing Expert's Journey with Chris Aarons Professor of Marketing at UT

In this episode, Kate sits down with Chris Aarons, a Professor of Marketing and Strategic Communications at The University of Texas at Austin. Chris has a wealth of experience in marketing, having been in the industry since before Twitter existed. In this episode, Chris shares his journey from working in agencies to becoming an academic, and how he has seen the industry change over the years. He also discusses the challenges that brands face when trying to navigate being brave and challenging the status quo and how they can still remain authentic to their brand values. Kate and Chris discuss the importance of staying true to your brand, the power of storytelling in marketing, and the benefits of building a strong brand community. Listeners will come away from this episode with a better understanding of how to build a successful brand in today's fast-paced and ever-changing world. Join us as we learn from Chris Aarons on this insightful and informative episode of The CMO Show with Kate Gunning.

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Episoder(15)

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In this episode of the CMO Show, host Kate Gunning interviews Hans Schrei, the founder, and CMO of Wunderkeks, a compassionate cookie company with a compassionate twist. Hans shares with us his journe...

18 Apr 202343min

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Join Kate Gunning in this episode of the CMO Show as she sits down with Megan Lueders, the CMO of Silicon Labs. Megan is a well-known figure in the Austin tech community and shares her insights on the...

11 Apr 202347min

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From Photographer to CMO: Paul D'Arcy's Journey in Marketing

In this episode of the CMO Show, Kate Gunning interviews Paul D'Arcy, the CMO of Miro, a virtual whiteboard workspace used by distributed teams for innovation-related work. Paul shares how Miro has gr...

4 Apr 202336min

The Agile Marketing Mindset with CMO Ana Villegas of Affinipay

The Agile Marketing Mindset with CMO Ana Villegas of Affinipay

In this episode of The CMO Show, host Kate Gunning sits down with Ana Villegas, a seasoned CMO who is known for her agility, resourcefulness, and ability to transform the companies she works in. Ana s...

28 Mar 202332min

An Adventurous Take on Marketing with ML Carvahlo, CMO of Portnox

An Adventurous Take on Marketing with ML Carvahlo, CMO of Portnox

In this episode of The CMO Show, Kate Gunning sits down with ML Carvalho, a CMO who is known for her adventurous and innovative approach to marketing. With a passion for exploring new ideas and pushin...

14 Mar 202336min

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In this CMO Show episode, Elijah May discusses finding the fit for both the employer and the marketer. In addition to making him answer his own questions, as a creator of the show, he and host, Kate G...

7 Mar 202332min

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