Language matters

Language matters

Every industry, including animal welfare, uses jargon - the terms and acronyms familiar to those working within the field but often leaves everyone else scratching their heads. The alphabet soup of acronyms and technical language can confuse the public and makes saving lives more difficult.

Best Friends recently conducted a research project to understand better the public’s knowledge of and affinity for the myriad terms used around cats and cat issues. What did we learn?

This week we're joined by Best Friends marketing manager Amy Dávila Sánchez who breaks down the research results.

The period to submit session proposals to speak at the 2022 Best Friends National Conference in Raleigh, North Carolina is now open but closes on November 19th. Submit now: https://bestfriends.org/events/best-friends-national-conference/speaking-proposals

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Episoder(150)

Capacity Crisis Marketing

Capacity Crisis Marketing

Animal shelters across the country have been in a capacity crisis for the past two years due to rising intakes and adoptions that are simply not keeping pace with the number of animals coming in.At th...

28 Sep 202347min

Getting caught up with Marc Peralta

Getting caught up with Marc Peralta

After a hiatus, we’re excited for the return of the Best Friends Podcast! To catch up on what’s been happening around the country since our last episode, we contacted the Chief Program Officer for Bes...

14 Sep 202334min

Shelter Pet Data Alliance

Shelter Pet Data Alliance

The animal welfare industry’s approach to data has come a long way in the last few years. As a result, we understand more than ever the importance of tracking our lifesaving efforts and using that dat...

4 Mai 202325min

Time for a language checkup!

Time for a language checkup!

Animal welfare is an ever-evolving field, and as our understanding grows, it stands to reason that the way we talk about our work should also change.When you realize the impact words can have, this ca...

20 Apr 202336min

Preparing for emergencies

Preparing for emergencies

We know that planning for the unknown can be a challenge. That’s why we’re excited to share one of our newest resources, our Emergency Preparedness Toolkit.Geared towards individuals and organizations...

6 Apr 202331min

The 2nd edition of the Guidelines for Standards of Care in Animal Shelters released

The 2nd edition of the Guidelines for Standards of Care in Animal Shelters released

Since the Association of Shelter Veterinarians published it in 2010, the “Guidelines for Standards of Care in Animal Shelters” has been an invaluable resource to shelters, rescues, and any organizatio...

23 Mar 202349min

Virtual dog training w/ Goodpup

Virtual dog training w/ Goodpup

We know how difficult it is to find veterinary services nationwide, but there’s another shortage impacting animal welfare right now. Dog trainers are also in short supply.Behavior is one of the top re...

9 Mar 202332min

More inclusive adoptions with Secondhand Hounds

More inclusive adoptions with Secondhand Hounds

We always love hearing from listeners, especially when we hear that the podcast has helped you be more effective in your lifesaving work. This is why we loved receiving the email about the significant...

23 Feb 202351min

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