The Best Friends Podcast14 Jul 2022

Consumer Adoption Survey

The Best Friends 2021 Lifesaving Dataset showed that over the last year, adoptions did not keep pace with the increase in the number of cats and dogs entering shelters. Unfortunately, that trend has continued into 2022, and with many around the country experiencing the same issues, transports are happening less frequently, adding to the strain on animal shelters.

We wanted to learn more about the public’s attitudes towards pet adoption during this turbulent time. Have we hit a national saturation point of pet ownership? Are external factors like the economy and housing issues to blame? For those who still want to add a new pet to their family, where are they acquiring them from?

To find out more, Best Friends Animal Society commissioned a survey and gathered insights from hundreds of members of the public who considered acquiring a pet or did acquire a pet in the past 12 months.

This week we sit down with the director of strategy and network operations for Best Friends, Bethany Heins. She shares the results, and we discuss how to use the insights to ensure you’re maximizing your adoptions.

Check out the survey results and access the full analysis: https://network.bestfriends.org/research-data/research/consumer-adoption-survey

Visit the website for episode 119 of The Best Friends Podcast: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-119

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