Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC
Ad Nerds30 Mai 2023

Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit Authority. Spanky shares an interesting case study on Columbia Sportswear's advertising strategy that uses humor effectively, focusing on how the company's products help customers engage with the outdoors. Finally, he examines Instagram's strategy to increase ad presence and discusses the potential risks of ad saturation.

Key moments:

  • Discusses the power of humor in advertising and advises on how to effectively use it (00:03:10)
  • Talks about the transformation of advertising in the New York City subway system to programmatic buying (00:12:30)
  • Shares a case study of Columbia Sportswear's humorous ad campaign (00:25:50)
  • Discusses Instagram's increased ad presence and potential negative impact of ad saturation (00:33:20)
  • Provides a personal update on his health and plans for the podcast (00:42:00)


Episoder(55)

Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS

Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS

In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable ...

16 Jun 202314min

We 6/14 - Ooops It's Wednesday | Apple's Branding Lesson | Doritos And Papa John's Make A Baby

We 6/14 - Ooops It's Wednesday | Apple's Branding Lesson | Doritos And Papa John's Make A Baby

In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa...

14 Jun 202318min

Tu 6/6 - Girl Scouts Use AI To Scout | L.A. Red Carpet For US Open | Jack & Coke Time

Tu 6/6 - Girl Scouts Use AI To Scout | L.A. Red Carpet For US Open | Jack & Coke Time

Spanky Moskowitz, the host of the Ad Nerd Podcast, enlightens us about some intriguing developments in the advertising world today. The US Open has called in big Hollywood names, Jason Bateman and Wil...

6 Jun 202314min

Mo 6/5 - Chilli's Does Weddings | Free Advertising You Can Do | Walmart Takes A Pride Stand

Mo 6/5 - Chilli's Does Weddings | Free Advertising You Can Do | Walmart Takes A Pride Stand

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz delivers diverse advertising industry news, ranging from a viral TikTok wedding catering strategy by Chili's to an exciting music-oriente...

5 Jun 202314min

Fr 6/2 - Gary Vaynerchuk Joins Spanky To Talk About Branding, Advertising, and Marketing

Fr 6/2 - Gary Vaynerchuk Joins Spanky To Talk About Branding, Advertising, and Marketing

In the latest episode of the Ad Nerds Podcast, the host 'Spanky' Moskowitz talks to special guest Gary Vaynerchuk, an entrepreneur and internet personality known for his work in digital marketing and ...

2 Jun 202312min

We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Cha...

31 Mai 202318min

Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy

Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides a detailed analysis of several recent developments in the world of advertising. He begins by delving into the intriguing concept...

23 Mai 202318min

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