CX for Small Businesses

It can be argued that small businesses make the backbone of the U.S. economy. According to a study conducted by the Small Business Administration released in 2019, small businesses generated 44% of the U.S economic activity and created two-thirds of net new jobs. Granted those numbers would likely look different given the reality of the COVID pandemic, but it still underscores the importance of small businesses in the U.S. But how does customer experience work in small business environments and given limited resources within small businesses how can they make certain the customer's journey is as frictionless as possible? Guest host Pat Gibbons welcomes Rebecca Grimes, chief revenue officer at Ruby, to discuss how small businesses can still have great customer experience.

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Episoder(340)

All Good Things...

All Good Things...

It's a great time to be a CX leader and we here at Walker have had a fun time producing this podcast. But after over 330 episodes speaking with fantastic people from across the globe, covering topics ...

17 Des 202442min

A Soaring Transformation

A Soaring Transformation

Change is hard. And that's not the first time we've said those words on this podcast. When it involves breaking through entrenched practices within a company, it can be especially difficult - but not ...

29 Okt 202427min

A Space for Customers

A Space for Customers

While it might not seem significant at first, securing a place to park your car is an important event. Sure, it's not life or death, but during large events it can be time sensitive. Sometimes it's th...

15 Okt 202421min

Take the Transaction Out Of the Interaction

Take the Transaction Out Of the Interaction

Today's marketing playbooks put social media at the top of many strategies, but regardless of its prevalence, your website is still your business hub and a vital extension of your brand. But when your...

1 Okt 202427min

Consistency Is the Key

Consistency Is the Key

Think of some of the best experiences you have had as a customer. What made it great? Did you feel like the experience matched the company's identity? Did any of it feel like it wasn't meeting the com...

17 Sep 202428min

The CX Conundrum of Changing Minds

The CX Conundrum of Changing Minds

It's not easy changing people's minds. But we're approaching a season in which customer experience professionals are working hard to convince executives and peers on the value of adopting a customer-c...

3 Sep 202430min

The Harmonious Experience

The Harmonious Experience

Listening to your customers is the "window" to knowing how well your organization is performing in its customer experience efforts. Whether it's an online support chat, a voice of the customer through...

20 Aug 202425min

Encore: Eagles, Parrots, Doves, and Owls

Encore: Eagles, Parrots, Doves, and Owls

Producer's note: this episode originally dropped on October 11, 2022. While some details may have changed since it's original publication, we think Dan Silvert's insights on the importance of healthy ...

6 Aug 202430min

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