‘AI will be a massive part’ – future of PR training, PRWeek podcast

‘AI will be a massive part’ – future of PR training, PRWeek podcast

Our guests this week are Samantha Ndebele, healthcare senior account manager at Burson, and Lucy Somers, deputy group director of digital at PLMR and director of PLMR Genesis Digital.


Ndebele entered the industry after gaining an MA in Public Relations and Corporate Communications from Kingston University, while Somers undertook at apprenticeship at PLMR.


Beyond the Noise looks at some of the biggest communications and PR issues.


A recent episode looked at the future of academic courses in PR, with news that just one BA PR course currently operates – two decades ago there were 20. This week we look at things from the perspective of two high-flying comms professionals who entered PR relatively recently.


Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Ndebele and Somers discuss their different paths in to the industry, looking at the advantages of taking an academic route and of apprenticeships.


They also talk about elements of their roles that can only be learned ‘on the job’, and Ndebele recounts her experience of being on a PR internship.


The duo predict what we may start seeing in PR courses in the years ahead.


Last but not least, they offer advice for any budding comms professional thinking about taking their first steps into the sector.

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(262)

Should PR ditch phone calls? Gen-Z pros debate

Should PR ditch phone calls? Gen-Z pros debate

A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications...

8 Jul 35min

Cannes: where are the UK indie winners?

Cannes: where are the UK indie winners?

What were the biggest lessons and talking points from Cannes Lions 2026? PRWeek’s latest podcast takes a look.Beyond the Noise looks at some of the biggest communications and PR issues. Download the p...

26 Jun 22min

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

We put more of your confessions under the spotlight in the latest episode of PRWeek’s ‘Am I the PR A***hole?’ (AITPRA) podcast.In each episode of AITPRA, PRWeek will read out your anonymous confession...

24 Jun 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Jun 15min

Edelman, Burson and Smarts on Cannes predictions

Edelman, Burson and Smarts on Cannes predictions

In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival.Ahead of the Cannes Lions International Festival ...

18 Jun 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Jun 42min

Where are PR’s LGBTQ+ leaders?

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Jun 41min

Space comms: why rockets really aren’t the story

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Jun 35min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
utbytte
okonomiamatorene
lederpodden
liberal-halvtime
rss-kron-podden
paretopodden
rss-impressions-2