Ep. 684 Liza Zimmerman | Get US Market Ready With Italian Wine People

Ep. 684 Liza Zimmerman | Get US Market Ready With Italian Wine People

Episode 684 Steve Raye interviews Liza Zimmerman in this episode of Get US Market Ready With Italian Wine People on the Italian Wine Podcast. Before telling you more about our great episode we want to give a shout out to our new Sponsor Vivino! the world's largest online wine marketplace - The Vivino app makes it easy to choose wine. Enjoy expert team support, door to door delivery and honest wine reviews to help you choose the perfect wine for every occassion. Vivino - Download the app on Apple or Android and discover an easier way to choose wine! Find out more about by visiting: www.vivino.com/IT/en/ or download the app: www.vivino.com/app About today’s guest: Wine Marketing Consultant, Educator & Journalist Liza B. Zimmerman has been writing, educating and consulting about wine and food for more than 25 years. She has also worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Her approach to wine education, coverage and training is savvy, down to earth and unpretentious. She is a master of content and has decades of experience creating everything from tasting notes and food pairings to dynamic social media campaigns and marketing and pr materials for wineries in the U.S. and abroad. She has visited all the world’s major wine growing and spirits producing regions—50 plus countries and counting—is one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S.), the rigorous academic three-year program that is the precursor to the Master of Wine. If you want to learn more about today’s guest, you can by visiting: Email:liza@lizathewinechick.com Website: www.lizathewinechick.com More about the host Steve Raye: Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” - but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready! For more information on the host Steve Raye you can check out his website, Bevology Inc. here: www.bevologyinc.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ We also want to give a shout out to our sponsor Ferrowine. The largest alcoholic beverage shop in Italy since 1920! They have generously provided us with our brand new Italian Wine Podcast T-shirts, and we love them! Check out Ferrowine’s site, they have great wines, food pairings and so much more! www.ferrowine.it/ Until next time, Cin Cin!

Episoder(2620)

Ep. 465 Gus Zhu MW

Ep. 465 Gus Zhu MW

Italian Wine Podcast Episode 465: Monty gets a word with Gus Zhu MW Gus entered the wine world as a wine educator under the guidance of Fongyee Walker MW and Edward Ragg MW, the founders of Dragon Phoenix Wine Consulting. In 2017, he graduated with the Master of Science degree in Viticulture and Enology from UC Davis. During his time at UC Davis, he also gained winemaking experience as a cellar hand at Napa’s Cakebread Cellars, as well as hospitality and direct-to-consumer sales experience at Napa’s Hall winery. guszhu.com/

21 Des 202027min

Ep. 464 Steve Raye U.S. Market-Ready | Put Your Money Where Their Mouth Is

Ep. 464 Steve Raye U.S. Market-Ready | Put Your Money Where Their Mouth Is

Italian Wine Podcast Episode 464: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. How important are in store tastings? Can they still happen during COVID-19? They can probably be the most affective tool that wine&spirits brands can benefit from. They address key needs such as: do customers like the products? Can they buy it right then? Do they have any questions? After an in store tasting, it is also important to achieve a good goal, which is a 30% conversion rate. Listen to this episode and make it happen yourself! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

20 Des 202013min

Ep. 463 #everybodyneedsabitofscienza | Andrea Agnelli Question

Ep. 463 #everybodyneedsabitofscienza | Andrea Agnelli Question

Be honest... You have asked Santa for a good ole episode? Well, here it is! And---- don't worry, we ain't going anywhere for them holidayz! Musical Guest: Makaih Beats - check it out here open.spotify.com/artist/3FpeZ9RfO…b2?autoplay=true

17 Des 202012min

Ep. 462 wine2wine Session Recordings | Hacking the Wine Culture in Africa

Ep. 462 wine2wine Session Recordings | Hacking the Wine Culture in Africa

Italian Wine Podcast Episode 462: Hacking the Wine Culture in Africa Catch up on the wine2wine 2020 hosted by Tinashe Nyamudoka and Temitope Akintola. Tinashe and Temitope give an overview of the wine market in Zimbabwe and Africa, in general, including recent developments in the imported wine market. Special attention is paid to lifestyle and trends. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

16 Des 202035min

Ep. 461 wine2wine Session Recordings | Wine and Allyship

Ep. 461 wine2wine Session Recordings | Wine and Allyship

Italian Wine Podcast Episode 461: Wine and Allyship | Why Diversity, Equity, and Inclusion are Good for the Wine Business Julia Coney and Elaine Chukan Brown lead the session from wine2wine 2020. Over the past several months, the U.S. has gone through a new civil rights movement, where allyship can no longer be performative. Wine consumers are diverse in terms of age and race. Now is the time for the industry to change its perception of a wine consumer and how speaking up on social issues inspires new wine drinkers. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

15 Des 202031min

Ep. 470 Rebecca Severs

Ep. 470 Rebecca Severs

Italian Wine Podcast Episode 470: Monty has a chat with Rebecca Severs Rebecca is the owner of Memphis's only Southeastern Italian restaurant and wine bar. Together with her husband, Chef Jason Severs, she is recreating the regional cuisine of his family, renditions of antipasto, salads, meats and seafood, over 50 Italian cheeses, plus homemade pasta, bread, and desserts. Nearly eighteen years ago, Rebecca and Jason Severs decided to open a restaurant in Memphis at the same time they decided to get married. After three years of planning and looking for the perfect location, their dream was finally realized. Jason's family is from Capurso, Italy. It is a small town outside of Bari, which is the capital of Puglia, and that's why they decide to preserve his family's culinary roots.

15 Des 202017min

Ep. 460 Dr. Josef Schuller MW

Ep. 460 Dr. Josef Schuller MW

Italian Wine Podcast Episode 460: Monty gets a word with Dr. Josef Schuller MW. "Pepi" Schuller has done much to advance wine education, not just in Austria but worldwide, by founding the Austrian Wine Academy and serving as chairman of the Institute of Masters of Wine. Listening to his words one can appreciate wine's power to bring people together. Italy and Austria share many ties and the Austrian Wine Academy is a wonderful resource right next door. www.weinakademie.at/english.php

14 Des 202028min

Ep. 459 wine2wine Session Recordings | The Next Normal

Ep. 459 wine2wine Session Recordings | The Next Normal

Italian Wine Podcast Episode 459: The Next Normal - Insights on Adapting to Covid 19 in the U.S. Market Audio from the wine2wine 2020 session with Steve Raye and Ed Lamay. A one-on-one interview with a key decision maker in the U.S. market exploring how they are adapting to the new realities caused by Covid-19. We’ll look at case histories of strategies in play for off-premise, on-premise and newly named “e-premise” (E-commerce and Direct to Consumer) sales channels. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

13 Des 202030min

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