Ep. 684 Liza Zimmerman | Get US Market Ready With Italian Wine People

Ep. 684 Liza Zimmerman | Get US Market Ready With Italian Wine People

Episode 684 Steve Raye interviews Liza Zimmerman in this episode of Get US Market Ready With Italian Wine People on the Italian Wine Podcast. Before telling you more about our great episode we want to give a shout out to our new Sponsor Vivino! the world's largest online wine marketplace - The Vivino app makes it easy to choose wine. Enjoy expert team support, door to door delivery and honest wine reviews to help you choose the perfect wine for every occassion. Vivino - Download the app on Apple or Android and discover an easier way to choose wine! Find out more about by visiting: www.vivino.com/IT/en/ or download the app: www.vivino.com/app About today’s guest: Wine Marketing Consultant, Educator & Journalist Liza B. Zimmerman has been writing, educating and consulting about wine and food for more than 25 years. She has also worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Her approach to wine education, coverage and training is savvy, down to earth and unpretentious. She is a master of content and has decades of experience creating everything from tasting notes and food pairings to dynamic social media campaigns and marketing and pr materials for wineries in the U.S. and abroad. She has visited all the world’s major wine growing and spirits producing regions—50 plus countries and counting—is one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S.), the rigorous academic three-year program that is the precursor to the Master of Wine. If you want to learn more about today’s guest, you can by visiting: Email:liza@lizathewinechick.com Website: www.lizathewinechick.com More about the host Steve Raye: Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” - but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready! For more information on the host Steve Raye you can check out his website, Bevology Inc. here: www.bevologyinc.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ We also want to give a shout out to our sponsor Ferrowine. The largest alcoholic beverage shop in Italy since 1920! They have generously provided us with our brand new Italian Wine Podcast T-shirts, and we love them! Check out Ferrowine’s site, they have great wines, food pairings and so much more! www.ferrowine.it/ Until next time, Cin Cin!

Episoder(2618)

Ep. 370 Lyka Caparas

Ep. 370 Lyka Caparas

Italian Wine Podcast Episode 370: Monty Waldin tracks down Lyka Caparas, the final Jumbo Shrimp Guide to Italian Wine author. Lyka has a vested interest in making wine more accessible and understandable in her home country, the Philippines. She's also just finished defending her master's thesis and she's ready to celebrate! Supported by: Vinitaly International Academy. Join VIA!

9 Aug 202015min

Ep. 368 #everybodyneedsabitofscienza | Tommasella Perniciaro Question

Ep. 368 #everybodyneedsabitofscienza | Tommasella Perniciaro Question

Scienza means Friday - wait I think is the other way around? Oh well, we're in August so you know what they say: what happens in august stays in august! Italian Wine Podcast Episode 368: Tommasella Perniciaro! It's #everybodyneedsabitofscienza and Professor Scienza is back to answer a question. This time it comes from Tommasella Perniciaro Musical Guest: Anonymous420 - Check her/him out! open.spotify.com/artist/2IlJcxBQFOUor89KPSI6lU Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107

6 Aug 20209min

Ep. 367 Sangiovese Lambrusco... | Curious Case of Lambrusco

Ep. 367 Sangiovese Lambrusco... | Curious Case of Lambrusco

Italian Wine Podcast Episode 367: Narrator Joy Livingston continues the "Sangiovese, Lambrusco and Other Vine Stories" saga. This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Lambrusco's origin story may have some surprises in store for you. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before.

5 Aug 202013min

Ep. 366 Monty Waldin on Biodynamic Wine | Celestial Rhythms

Ep. 366 Monty Waldin on Biodynamic Wine | Celestial Rhythms

Italian Wine Podcast Episode 366: Monty Waldin lets us into the world of biodynamic wines and practices. The position of the moon, sun, and stars have long helped farmers plan activities on their estates. The jury may still be out on whether astronomical phenomena produce a measurable influence on plant growth, but those working to celestial cycles tend to have a good handle on how to organize farm chores. Tune in each Wednesday for more biodynamic wine talk with Monty Waldin. Monty's book, "Biodynamic Wine," available from infideas.com, gives a much more thorough account of biodynamic practices and techniques.

4 Aug 202029min

Ep. 365 Velenosi Vini

Ep. 365 Velenosi Vini

Italian Wine Podcast Episode 365: Monty Waldin hears from both Angela and Marianna Velenosi of Velenosi Vini. Velenosi is one of the largest family-owned wineries in the Marche region. Located near Ascoli Piceno, the vineyards benefit from the climatic influence of the Adriatic sea and the Balkans. Supported by: You! Consider donating to support the Italian Wine Podcast: www.italianwinepodcast.com/donate-to-show/

3 Aug 202015min

Ep. 364 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 1

Ep. 364 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 1

Italian Wine Podcast Episode 364: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. When deciding to bring your wine or spirit to the U.S. Market it's important to have a concrete plan. Steve walks us through the elements of a successful market entry plan. This is part one of a three-part series. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com/ How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

2 Aug 202011min

Ep. 363 #everybodyneedsabitofscienza | Irving So Question

Ep. 363 #everybodyneedsabitofscienza | Irving So Question

Hey hey hey, looks like it's friday again! We @ IWP know that you need a little Scienza in your life but we also know you're super extra busy and studying it's hard so... Here's some knowledge in pillz: they call them "Il mignolo col Prof." and we think they're right: I present you the ones and onlys, Stevie Kim and Attilio Scienzay! Woohooo! Thank you, thank you! Italian Wine Podcast Episode 363: Irving So, Italian Wine Expert and our man in Japan asks the professor for the background story on a couple of interesting Ligurian and Tuscan wines he's recently encountered. It's #everybodyneedsabitofscienza and Professor Scienza is back to answer a question from Irving So! Musical Guest: Andreaciurli - Check him out! open.spotify.com/track/5ecspOVNbT…NaTo-Su13Pu2Ghjw Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107

30 Jul 202014min

Ep. 362 Sangiovese Lambrusco... | Introduction

Ep. 362 Sangiovese Lambrusco... | Introduction

Italian Wine Podcast Episode 362: Narrator Joy Livingston continues the Italian Wine Book series, kicking off a first reading from the book "Sangiovese, Lambrusco and Other Vine Stories by Attilio Scienza and Serena Imazio." This is the English language version of the pair's original Italian work, "La Stirpe del Vino." Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before. Disciplines ranging from anthropology through genetic examination help us plot the migration of peoples and vines around the Mediterranean. Scienza and Imazio tell the gripping story of the forces that have led to the richness of grape varieties present in the Italian peninsula today.

29 Jul 202011min

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