Ep. 1140 Steph Duboudin | Uncorked

Ep. 1140 Steph Duboudin | Uncorked

Welcome to episode 1140, in which host Polly Hammond interviews Steph Duboudin, this week on Uncorked. In this episode, we welcome Steph Duboudin, an absolute powerhouse in Australasian wine marketing. With a wine career spanning over 20 years, Steph has been the Australia/New Zealand manager for Wine Intelligence and Decanter, Judge of the Wine Communicators of the Year Award for five years running, and Chair of Wine Victoria. Today, Steph shares her extensive knowledge on the state of Australian wine while we dive into my favourite topic: the future of wine marketing. We’ll talk changing markets and trends to watch for, data and ecomm, no and low alc, and what it took to sell wine in the longest locked-down city in the world. More about today’s guest: Stephanie Duboudin has over two decades of experience in Marketing Strategy, Brand Management, Innovation and Consumer and Category Insights in the food and wine industries. She is Chair of WIne Victoria and a Board Member of the Wine Communicators of Australia. Stephanie has worked in London, New York, China, Hong Kong, Canada and Melbourne with brands across the food and wine industries. Stephanie established the Wine Intelligence office in Australia/NZ for the global wine insights agency. During her time as Country Manager Australia/NZ with Wine Intelligence she managed projects across Australia and Asia for Dan Murphy’s, Accolade, Constellation, Lion Nathan, Treasury, Pernod Ricard, Brown Brothers, Wine Australia, NZ Gov’t, Delegats, Coles, WFA, McWilliams, Brown Brothers and De Bortoli. Prior to this Stephanie was a global brand manager in New York for the esteemed Kobrand Corporation, Marketing Manger for Yabby Lake & Heathcote Estate and Global Brand Manager for the Rathbone Wine Group. Stephanie has developed and launched numerous brands including Craggy Range and Foley Estates in the US and Yabby Lake and Heathcote Estate in Australia. To learn more visit: Food & Wine Insights: foodandwineinsights.com.au/ LinkedIn: www.linkedin.com/in/stephanie-duboudin-8ab05b1/ Referenced in the show: tourismmarketing.agency/ More about the host: Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter. Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years’ experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world. To learn more visit: Twitter: @mme_hammond Instagram: @pollyhammond_ website: 5forests.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2620)

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

In this Italian-language bonus-track in the Italian Wine Coop Series, Monty Waldin meets Eleonora Rossi, export manager at the Cantina di Carpi e Sorbara. Elenora tells Monty about the Lambrusco di Sorbara’s high acidity which goes well with Emilia Romagna’s strong dishes like gnocco fritto. Tune in also to find out more about the “grape love story” between Lambrusco Salamino and Lambrusco di Sorbara which are cultivated together side by side as the Sorbara variety needs the Salamino one for pollination. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Feb 20186min

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

In this episode Monty Waldin talks to Enrico Zanoni, General Director at Cavit, one of the Italian most important wine coops located in the Trentino-Alto Adige region. Monty and Enrico discuss the role of the coops nationally and globally, with specific reference to the Chinese market. Enrico also talks about the famous Pinot Grigio and illustrates in detail its potential and differences with Prosecco. Join Monty and his guest for a cin cin and some storytelling from the Italian wine coop scene. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

17 Feb 201821min

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

In this episode Monty Waldin interviews Federico Gordini, owner of Lievita Agency, one of the organizers of the ViVite event in Milan where the Italian Wine Coops series was recorded. Federico presents an overview of the wine cooperatives in Italy, their role in viticulture and in the marketing of Italian wines in Italy and abroad. Tune in also for some broader reflections on the role of cooperatives more generally. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

14 Feb 201810min

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Gian Maria Bonini, export manager at the Emilia Wine coop and at Casali Viticultori. Gian Maria tells Monty about the coop and the Emilia Romagna region, a land of outstanding tradition in food and wine. Gian Maria, who loves wine and motorcycling discusses Emilia’s native varieties of to the Lambrusco family and the lesser-known grape Spergola, which yelds delicious white wines! Join us also to know more about typical and local food and wine pairings.

13 Feb 20189min

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

In this episode Monty Waldin meets Assunta De Cillis, General Manager at Cantina Due Palme in Apulia. Monty and Assunta discuss local native grapes such as Malvasia Nera, Negro Amaro, and Primitivo. Assunta also talks about the famous Salice Salentino DOP and presents the coop’s new Negro Amaro-based wines vinified with the Charmat method in both wine and rosé. Tune in for a conversation about the main foreign markets for the coop and delicious local food and wine pairings! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

6 Feb 201812min

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

In this episode Monty Waldin interviews Matteo Cremonini, Export Manager and oenologist at Le Chiantigiane, a large Italian wine coop based in Tavernelle Val di Pesa in Tuscany. Monty and Matteo discuss Le Chiantigiane’s Morellinos and their new Sangiovese-based red IGT “Governo.” They also discuss the influence of climate change on the native grape varieties’ plantings, wine-making processes, and the importance of enabling the new generation to enter the wine making business in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201818min

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

In Italy, the table wine Tavernello is almost as widely recognized as pizza. The Tavernello brand has enjoyed thriving sales for over 30 years. In this episode, Monty Waldin meets SimonPietro Felice, General Manager at CAVIRO, the Italian wine coop behind Tavernello. Monty and SimonPietro discuss the history of the coop and its effort to make wine of controlled origin. Monty also tries to elicit from SimonPietro the “secret” Tavernello recipe, a blend of wines from 7 Italian regions. Tune in also for a discussion on cooperation, encouraging younger generations to work in the vineyard, and wine consumption trends in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201817min

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

In this podcast, Monty Waldin talks to Fabio Maccari General Manager at Gruppo Mezzacorona in the Trentino region. Monty and Fabio talk about the coop, local grape varieties such as Teroldego as well as the cooperative's sustainable projects for viticulture. Fabio and Monty also discuss wine marketing for the new consumer generation. Tune in to discover another Italian wine coop! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

24 Jan 201813min

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