Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision. In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied. But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets. This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

Episoder(2616)

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Michael Schmelzer, owner of the Monte Bernardi Winery in Chianti Classico. A German-American producer who arrived in Tuscany in 2003, Michael tells Monty about his viticulture studies in Australia and his "Retromarcia" wine-making philosophy --literally meaning reverse but also the name of one of their wines-- implying the commitment to go "back to simple and straight-forward Chianti Classico." Tune in for an exciting conversation about Sangiovese, Chianti Classico, and biodynamic wine-making.

31 Jul 201719min

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

In this episode Monty Waldin meets John Baum, Director of the Winemakers Club in London. John tells Monty about his career in the world of Italian wine and his fondness for the Italian regional wines of Calabria and Basilicata. Monty and John also discuss winemaking trends in popular wine regions such as Chianti.

25 Jul 201710min

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Laura Bianchi, owner of Castello di Monsanto winery in Barberino Val d’Elsa in Tuscany. Laura tells Monty about the story of her family, her vineyards, and her forays in the wine business, when she was just a young woman. Laura also teaches Monty some Italian proverbs about wine, whereby you can’t have 'la botte piena' and 'la moglie ubriaca'! Tune in for some Chianti conversations and folk wisdom!

24 Jul 201712min

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Stefano Chiarlo of the Michele Chiarlo Winery in Calamandrana, Asti. Stefano tells Monty about his family history and his own wine-making philosophy. He also recommends a walk in the vineyard as the perfect way to enjoy the territory and appreciate the wine. Tune in for another exciting conversation about the great Piedmontese wines Barolo and Barbera!

18 Jul 201715min

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

In episode 44 Monty Waldin takes us to England to meet Ben Robson, wine merchant at Bat & Bottle in Oakham, Rutland, that specializes in Italian wine. Ben talks about sales trends of Italian wine in England and his love for Italy and Piemonte. Ben also discusses the enormous potential of the Aglianico grape and his hopes for a growth in Lambrusco. Cin Cin with Italian Wine People from all over the world!

17 Jul 20178min

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

In episode 43 we take a virtual journey to Northern Europe to learn more about the appreciation of Italian wine in Sweden. Monty Waldin is joined by Anna Ronngren Head Sommelier at Restaurant Frantzén in Stockholm. Anna and Monty delve into an interesting conversation about the Swedish market for Italian wine. Anna also talks about wine and food pairings and her favorite combinations of Italian wine with Swedish food. Thirsty and hungry yet?

12 Jul 20176min

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Alessandro Ceretto from Ceretto Wines in the beautiful Unesco World Heritage Landscape of Langhe in Piedmont. Monty and Alessandro talk about the terroir, organic and biodynamic farming methods, and Ceretto’s famous wines: Barolo, Barbaresco, and Arneis. Join us for another #ItalianWine journey in one of the most famous wine regions.

10 Jul 201711min

Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin meets the “volcanic” Elena Fucci, owner of Elena Fucci Wines in Basilicata. Elena tells Monty about her forays in the world of wine and the distinctive character of Aglianico del Vulture and its terroir. Tune in also to find out what to eat with a bottle of Aglianico! Cin Cin with another charismatic Italian Wine Personality!

4 Jul 20177min

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