Beauty Industry in TIK TOK

How fashion brands traditional brick-and-mortar faced the shutting of the off-line retail points of sales. Shifting the retail activities from off-line to off-line

  • The growth of O2O platform facing the shortage of resources lead to a new employment model -“shared employees
  • The business model evolution of fresh product companies. How to ensure daily fresh product and delivery within locked-down cities
  • Telecommuting: the evolution of the long-distance smart working
  • Education and training: schools and training centres moving from off-line to on-line exploring new channels
  • Examples of interesting campaigns in China: how to touch the heart of your consumers in a delicate situation by finding the appropriate message
  • How beauty brands relied on KOL live-streaming to keep connecting with consumers during the crisis

For more content go to www.beautyinfluencenetwork.com

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