Hooked: How to Build Habit-Forming Products by Author Nir Eyal

Hooked: How to Build Habit-Forming Products by Author Nir Eyal

Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us? In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. He talks about the tactics that companies like Facebook, Pinterest, and Twit...

Episoder(827)

Grammarly CPO on Product Expansion through Acquisitions | Noam Lovinsky | E271

Grammarly CPO on Product Expansion through Acquisitions | Noam Lovinsky | E271

In this episode, Carlos Gonzalez de Villaumbrosia interviews Noam Lovinsky, Chief Product Officer at Grammarly, the AI-native productivity platform with over 40 million daily active users and $700 mil...

20 Aug 202544min

Gamma Co-Founder on Building Profitable AI-First Products at Scale I 270

Gamma Co-Founder on Building Profitable AI-First Products at Scale I 270

Join us for an insightful episode of The Product Podcast with Jon Noronha, Co-founder of Gamma, an AI-first platform revolutionizing how people create presentations, documents, and websites. Startin...

16 Jul 202538min

Shopify VP of Product on How to Build AI-First Products | Glen Coates | E269

Shopify VP of Product on How to Build AI-First Products | Glen Coates | E269

In this episode, Carlos Gonzalez de Villaumbrosia interviews Glen Coates, Vice President of Product at Shopify. Shopify is one of the world’s leading commerce platforms, powering millions of businesse...

25 Jun 202556min

Warner Music President on Transforming Tech from Cost Center to Revenue Generator | Ariel Bardin | E268

Warner Music President on Transforming Tech from Cost Center to Revenue Generator | Ariel Bardin | E268

In this episode, Carlos Gonzalez de Villaumbrosia sits down with Ariel Ban, President of Technology at Warner Music Group, live from the ProductCon stage. Warner Music Group, home to some of the world...

4 Jun 202526min

Roblox CPO on 10 Counterintuitive Principles for Building Software Products | Manuel Bronstein | E267

Roblox CPO on 10 Counterintuitive Principles for Building Software Products | Manuel Bronstein | E267

In this episode, Carlos Gonzalez de Villaumbrosia interviews Manuel Bronstein, Chief Product Officer at Roblox. Roblox is not just a video game—it's a platform that enables people to play, create, and...

14 Mai 202555min

Samsara CPO on Building a $20B Tech Giant by Digitizing Non-Tech Industries | Kiren Sekar | E266

Samsara CPO on Building a $20B Tech Giant by Digitizing Non-Tech Industries | Kiren Sekar | E266

In this episode, Carlos Gonzalez de Villaumbrosia interviews Kiren Sekar, Chief Product Officer at Samsara, a $20+ billion company revolutionizing physical operations technology. Since its founding ab...

30 Apr 202535min

Etsy CPO on Scaling a Profitable Marketplace with AI While Keeping Commerce Human | Nicholas Daniel | E265

Etsy CPO on Scaling a Profitable Marketplace with AI While Keeping Commerce Human | Nicholas Daniel | E265

In this episode, Carlos Gonzalez de Villaumbrosia interviews Nicholas Daniel, Chief Product Officer at Etsy — the world's largest marketplace for unique and handmade items. Founded in 2005, Etsy has g...

23 Apr 202534min

TED Head of Product on Building a Multichannel & Multimodal Content Strategy | E264

TED Head of Product on Building a Multichannel & Multimodal Content Strategy | E264

In this episode of The Product Podcast, Carlos Gonzalez de Villaumbrosia interviews Tricia Maia, Head of Product at TED, the 40-year-old nonprofit organization renowned for its influential talks that ...

16 Apr 202542min

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