Apple’s Strategy to Rule the World
Big Take10 Sep 2024

Apple’s Strategy to Rule the World

Apple is at a turning point. It ascended from a scrappy tech underdog to the most valuable company in the world through selling devices like iPhones, Macs and Apple watches. But now, a significant portion of its revenue comes from digital services.

On today’s Big Take podcast, Bloomberg’s Austin Carr tells host Janet Paskin what this shift means for Apple’s appetite for risk, its battles with regulators in the US and Europe, and what that means for all of us.

Read more: How Apple Rules the World

See omnystudio.com/listener for privacy information.

Episoder(793)

Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices

Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices

Costs are rising in Japan and small businesses risk being squeezed into oblivion if they don’t figure out how to raise their prices. After decades of deflation, many small Japanese companies are out of practice on exactly how to do it. Today on The Big Take Asia, host Rebecca Choong Wilkins talks to Bloomberg senior editor Reed Stevenson about a class he visited where people are relearning the long-lost skill of negotiation, and what a failure to raise prices at these small businesses – which make up 90% of the economy – could mean for Japan’s future.Read more: BOJ to Cut Bond Buying as Fate of Rate Policy Stirs Jitters See omnystudio.com/listener for privacy information.

30 Jul 202417min

Behind Trump's Pledge to Make America the "Crypto Capital"

Behind Trump's Pledge to Make America the "Crypto Capital"

This past weekend, Donald Trump became the first American president to address a crypto conference, telling an audience in Nashville that “if Bitcoin is going to the moon, I want America to be the nation that leads the way.” It’s a stark contrast from five years ago, when Trump said Bitcoin’s value was based on “thin air.” Is his conversion from crypto skeptic to crypto cheerleader real – or just a canny attempt to get donations? On today’s podcast, host David Gura speaks to Bloomberg investigative reporter Zeke Faux about the surprising opinions he heard on-the-ground at the world’s biggest Bitcoin conference – and what that could mean for the future of the 2024 presidential election.Read more: Trump Became Crypto Believer After Falling in Love With NFTs of HimselfSee omnystudio.com/listener for privacy information.

29 Jul 202417min

Wall Street’s Great Rotation

Wall Street’s Great Rotation

For most of this year, US markets were hitting fresh highs and investors were giddy about the potential of AI to make the world’s biggest tech companies even more profitable. Then, the picture changed. Welcome to the Great Rotation. On today’s Big Take podcast, host Sarah Holder speaks to Bloomberg cross-asset reporter Isabelle Lee about what’s behind the investor move from the Magnificent Seven tech firms into smaller companies — and what role, if any, recent US political turmoil is playing in investors’ expectations about the rest of the year.  Read more: Markets Tear Up Popular Trades That Reached ‘Stupid Levels’ and Stocks Caught in Tug of War Between Tech and Rest: Markets WrapSee omnystudio.com/listener for privacy information.

26 Jul 202416min

Why You’ll Want to Know How Your Nurse Practitioner Was Trained

Why You’ll Want to Know How Your Nurse Practitioner Was Trained

Americans are more and more likely to get health care not from doctors, but from nurse practitioners. It’s one of the fastest-growing professions in the US — and the number of nurse practitioners in the country is expected to climb 45% by 2032. But training for the booming profession has never been standardized, and some students worry they’re not being set up for success. On today’s Big Take podcast, host Sarah Holder talks to investigative reporters Caleb Melby and Polly Mosendz about what the rapid rise of nurse practitioners has meant for their education — and their patients. Read more: The Miseducation of America’s Nurse PractitionersSee omnystudio.com/listener for privacy information.

24 Jul 202417min

Are Cheaper Ozempic Knockoffs Safe?

Are Cheaper Ozempic Knockoffs Safe?

Cheaper, knockoff versions of Ozempic, Wegovy and Zepbound are flooding the market, often promoted by telehealth companies in online ads and by influencers on TikTok and Instagram. These versions of the drugs are made by so-called compounding pharmacies, an obscure corner of America’s pharmaceutical market which makes drugs that aren’t approved by the Food and Drug Administration. On today’s Big Take podcast, Bloomberg reporters Ike Swetlitz and Madison Muller tell host Sarah Holder about their investigation into a $1 billion shadow industry that could be putting Americans’ health in danger. Read more: Unsafe Ozempic Knockoffs Are Flooding the MarketSee omnystudio.com/listener for privacy information.

23 Jul 202416min

Roblox: The Gaming Platform With a Predator Problem

Roblox: The Gaming Platform With a Predator Problem

With tens of millions of users under the age of 13, Roblox has become the biggest online gaming playground for kids. The company says its combination of AI chat filters and human moderators makes the platform safe for users of all ages. But a Bloomberg Businessweek investigation suggests that Roblox may have striking vulnerabilities.  On today’s Big Take podcast, host David Gura speaks with reporters Olivia Carville and Cecilia D’Anastasio about the way predators have used the platform to groom children — and what Roblox is doing to keep young users safe.See omnystudio.com/listener for privacy information.

22 Jul 202418min

K-Pop’s Plan for Global Dominance? Remove the K

K-Pop’s Plan for Global Dominance? Remove the K

Is K-pop even K-pop without the K? A Bloomberg analysis of song lyrics shows that for the first time, almost half of K-pop songs released this year have English lyrics.  On today’s podcast, host Sarah Holder speaks with Bloomberg reporter Sohee Kim about the genre’s identity shift and why industry efforts to grow its global audience might mean fewer Korean band members.See omnystudio.com/listener for privacy information.

19 Jul 202414min

Silicon Valley’s Shift to the Right

Silicon Valley’s Shift to the Right

Republican presidential nominee Donald Trump’s pick of Senator JD Vance as his running mate has many in Silicon Valley rejoicing — they see the former venture capitalist as one of their own. With Elon Musk’s commitment of $45 million a month to a super-PAC supporting the Trump campaign, it's the latest sign of Silicon Valley elites embracing the MAGA movement. But the tech world hasn’t always embraced Trump. On today’s Big Take podcast, Bloomberg Businessweek columnist Max Chafkin joins host David Gura to talk about how we got here and what their support could mean for another Trump term.See omnystudio.com/listener for privacy information.

18 Jul 202417min

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