Branding Vs Marketing: Setting The Record Straight w/ Brigitte Bojkowszky
BrandsTalk1 Jan 2024

Branding Vs Marketing: Setting The Record Straight w/ Brigitte Bojkowszky

In this LinkedIn Live session, Audrey Grabesic from Offsite Dirt, chats with Brigitte Bojkowszky, a global and personal brand identity strategist, about the critical distinction between branding and marketing. Brigitte explains that while marketing entails delivering a message about a product or service, branding is about shaping how others perceive you or your company. She highlights that a company's brand is one of the most important investments it can make, as it creates an id...

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Episoder(171)

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