Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times

Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times

Episode 32 - Sash Fernando from Principle Design

In this episode of the Open Pantry Podcast I talk with the Sash Fernando founder of the prominent Melbourne creative studio, Principle Design.

Principle Design specialises in Design Strategy, Branding & Graphic Design to name but a few which allows us to have an in-depth discussion about the role that branding plays in any successful hospitality brand.


Sash and I discuss about many design components including why design is so important for a hospitality brand, how the elements of a hospitality brand are being used for so much more than a logo, and how his team is able to develop a clients idea into a sustainable brand with a vision for growth.


We especially touch on one of their newest projects, Chunky Town, and how he and his team were able to build it from ground up on just a product sample from an open-minded client.


With their experience working with such hospitality brands as Sushi Hub, Ika8 and Ms Collins, this is a powerful conversation in which both the experienced and non-experienced hospitality people will gain a lot from.


Please discover Principle Design here to see their great work-


http://principledesign.com.au/


https://www.instagram.com/principledesign/


As always please let me know your feedback


https://twitter.com/OpenPantryCo


https://www.instagram.com/open_pantry_consulting/

Episoder(300)

Episode 23 - How to grow an established food brand

Episode 23 - How to grow an established food brand

Episode 23 - How to grow an established food brand with Daniel Grundmann from Hooked Fish and Chipper.In this episode we talk with my great friend Daniel Grundmann who is a co-owner of Hooked Fish and...

26 Feb 201927min

Episode 22 - How to understand your lease and not over capitalise

Episode 22 - How to understand your lease and not over capitalise

Episode 22- How to understand your lease and not over capitalise with Frank Wilden.It was great to catch up with my good friend Frank Wilden and discuss leasing in the hospitality industry.On this pod...

19 Feb 201932min

Episode 21 - How to make social media work for your food venue

Episode 21 - How to make social media work for your food venue

Episode 21 - How to make social media work for your food venue with Paul Zervos from Project EatsIt was great to have Paul on this episode because he really understands both the marketing and hospital...

11 Feb 201928min

Episode 20 - How to build a food app that also helps the environment

Episode 20 - How to build a food app that also helps the environment

Episode 20 - Jane Kou from ‘Bring Me Home’ AppJane Kou is a young entrepreneur who wanted to do something to change the amount of food that is thrown out of food venues across the country. 1 in 5 mea...

4 Feb 201935min

Episode 19 - Shaun's story of building his career in hospitality.  Hosted by Jason Titus

Episode 19 - Shaun's story of building his career in hospitality. Hosted by Jason Titus

Episode 19 - How Shaun built his career in hospitality.I definitely flipped the script on this one and got someone I truly respect and trust, Jason Titus, to interview me on my career in the hospitali...

28 Jan 20191h 4min

Episode 18 - How to build an amazing looking venue whilst controlling your costs

Episode 18 - How to build an amazing looking venue whilst controlling your costs

Episode 18: How to build an amazing looking venue whilst controlling your costs.Dan Cox and Christian Bright from DCB Developments.This is an exciting podcast as Dan and Christian give a great descrip...

22 Jan 201954min

Episode 17 - Sustainability in the Hospitality Industry

Episode 17 - Sustainability in the Hospitality Industry

Episode 17-Sustainability is growing in momentum in the hospitality industry. Sustainability is critical to the success of talented people and to the supply chain which delivers the amazing product.In...

12 Des 201847min

Episode 16 - 100 Burgers Groups Founder on how to build a viral hospitality brand

Episode 16 - 100 Burgers Groups Founder on how to build a viral hospitality brand

Episode 16 - 100 Burgers GroupDaragh Kan, founder of 100 burgers group, and Jackie Doran, their pubs & bars marketing manager took us to the roots of the 100 burgers empire.The 100 Burgers journey sta...

21 Nov 201831min

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