Episode 78 - How to pivot a premium restaurant brand into a delivery concept overnight, and gain even more loyal customers along the way

Episode 78 - How to pivot a premium restaurant brand into a delivery concept overnight, and gain even more loyal customers along the way

Episode 78 - How to pivot a premium restaurant brand into a delivery concept overnight, and gain even more loyal customers along the way

Today I interview the very proud and inspirational leader of Sugarcane restaurant in Sydney, Milan Strbac.

A local favourite, Sugarcane is an exceptional beach-side culinary destination with an extensive food menu, vibrant cocktails and a 100 healthy wine list. Seconds from Coogee beach, Sugarcane is a great place for a family dinner, relaxed catch-ups or intimate evenings out. The menu is inspired by South East Asia cuisine, focusing on the best Thai, Vietnamese, Malaysian, and Cambodian dishes.

In this podcast we speak about Milan being stuck in South America just before the pandemic happened and was evolving, changing to a delivery model where they had never done delivery before and how they used a platform like Hungry Hungry to manage the deliveries. We discuss how the loyal customers were coming back to the brand during the shutdown and obtaining new customers that haven’t had before.

This is an honest conversation with a leader who pivoted a premium brand into a casual space very quickly and has gained even more respect from his loyal customers as well as his team.

Please connect with Sugarcane restaurant here:

Instagram: https://www.instagram.com/sugarcanecoogee/

Website: https://www.sugarcanerestaurant.com.au/

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