Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)

Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)

An interview with Abby Hehemann. Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She's passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub.

  • The role of Product Marketing and importance of getting close to the Product team
  • Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel
  • The concept of Product-Led Growth and how companies can take their first steps to being Product-Led
  • The importance of communication and collaboration between functions
  • How she got involved with Product-Led Growth hub and their future collaboration plans
  • Whether Product Marketing should report to the VP of Marketing or the VP of Product
  • Most importantly, whether you can get get good nachos in Poland

And much more!

Episoder(270)

Benji Portwin's Hot Take - ADHD Can Be A Product Management Superpower (with Benji Portwin, Founder @ People Building Products)

Benji Portwin's Hot Take - ADHD Can Be A Product Management Superpower (with Benji Portwin, Founder @ People Building Products)

Benji Portwin has a CV stuffed with recognisable names, from Spotify to Monzo bank, alongside product leadership roles at accuRx and New Look. These days, he's running an agency dedicated to helping o...

11 Jul 202525min

Shobhit Chugh's Hot Take - Product Managers Should Relentlessly Self-Promote (with Shobhit Chugh, CEO @ Intentional Product Manager)

Shobhit Chugh's Hot Take - Product Managers Should Relentlessly Self-Promote (with Shobhit Chugh, CEO @ Intentional Product Manager)

Shobhit Chugh is a former Google PM who now helps product managers build their own brand, habits, confidence and career with Intentional Product Manager, and he also runs his own podcast of the same n...

27 Jun 202521min

Valeria Stromtsova's Hot Take - Product Managers Must Take The Lead in Designing Sustainable Solutions (with Valeria Stromtsova, Product Manager @ Treeapp)

Valeria Stromtsova's Hot Take - Product Managers Must Take The Lead in Designing Sustainable Solutions (with Valeria Stromtsova, Product Manager @ Treeapp)

Valeria Stromtsova is a Product Manager who traded fintech for sustainability and now works at Treeapp, helping plant trees where they're needed the most. Valeria's hot take? That product managers nee...

22 Jun 202523min

CPO Stories: Bhavesh Vaghela - London Marathon Events

CPO Stories: Bhavesh Vaghela - London Marathon Events

Welcome to CPO Stories! In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digg...

9 Jun 202552min

Kanika Tolver's Hot Take - Some Project Managers are Actually Product Managers (with Kanika Tolver, CEO of Career Rehab)

Kanika Tolver's Hot Take - Some Project Managers are Actually Product Managers (with Kanika Tolver, CEO of Career Rehab)

Kanika Tolver is a Senior Product Manager by day and the founder of Career Rehab. She's also the author of a book of the same name, "Career Rehab: Rebuild Your Personal Brand and Rethink the Way You W...

2 Jun 202523min

CPO Stories: Maud Larpent - Treatwell

CPO Stories: Maud Larpent - Treatwell

Welcome to CPO Stories! In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digg...

27 Mai 202546min

Alex Rastatuev's Hot Take - Product Onboarding and Customer Success Beats Features (with Alex Rastatuev, Senior Product Manager @ Keyhole.co)

Alex Rastatuev's Hot Take - Product Onboarding and Customer Success Beats Features (with Alex Rastatuev, Senior Product Manager @ Keyhole.co)

Alex Rastatuev is a Senior Product Manager for Keyhole, a social media insights company, and is passionate about product-led growth. He's also an active mentor, looking to pay it forward to the next g...

23 Mai 202522min

CPO Stories: Debbie McMahon - The Financial Times

CPO Stories: Debbie McMahon - The Financial Times

Welcome to CPO Stories! In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digg...

15 Mai 202549min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-markedspuls-2
lederpodden
liberal-halvtime
rss-pa-konto
rss-investering-gjort-enkelt