Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)

Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)

An interview with Heather James. Heather is the Founder of The Product-Led Alliance, providing a community, events and materials fora community of passionate product professionals, obsessed with Product-Led Growth. We talk about...

  • What the Product-Led Alliance is and what it offers
  • Why Heather is so passionate about Product-Led Growth and some of the challenges in getting there
  • How she defines Product-Led Growth and how it differs from the dictionary definition
  • What made her start the Product-Led Alliance when she did
  • How a community with so much free content pays the bills
  • How they had to pivot because of COVID-19
  • What makes her most proud of the Product-Led Alliance so far
  • Future ambitions to take over the world
  • Shock horror ... a rival podcast! mumble grumble

And much more!

Episoder(270)

CPO Stories: Sean O'Neill - Syncron

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CPO Stories: Georgie Smallwood - Moonpig

On this episode, I speak to Georgie Smallwood. Georgie is Chief Product, Technology & Data Officer at Moonpig - the UK's best-known online gifting and greeting card platform. Georgie has built a globa...

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On this episode, I speak to my friend Nesrine Changuel, product coach and author of the new book "Product Delight". Nesrine started her career at Bell Labs as a research engineer before moving into pr...

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CPO Stories: Jamie Mercer - TrustedHousesitters

CPO Stories: Jamie Mercer - TrustedHousesitters

In this episode, I speak with Jamie Mercer, Chief Product Officer at Trusted Housesitters, the global pet care and travel marketplace disrupting two industries at once. Jamie has previously held senio...

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CPO Stories: Shiri Mosenzon Erez - commercetools

CPO Stories: Shiri Mosenzon Erez - commercetools

In this episode, I speak with Shiri Mosenzon Erez, Chief Product Officer at commercetools, a global leader in enterprise composable commerce that supports thousands of retailers in hundreds of countri...

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CPO Stories: Hannah Kershaw - Domestic and General

CPO Stories: Hannah Kershaw - Domestic and General

In this episode, I speak with Hannah Kershaw, Chief Product Officer at Domestic and General, a company that you might not have heard of but absolutely need in your corner the next time your dishwasher...

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CPO Stories: Simon Cross - Native Instruments

CPO Stories: Simon Cross - Native Instruments

In this episode, I speak with Simon Cross, Chief Product Officer - now Chief Product & Technology Officer (congrats, Simon!) - at Native Instruments, a company at the heart of global music production....

20 Jul 202555min

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