Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

An interview with Cindy Alvarez. Cindy is Director of Customer Research at GitHub, the world's leading software development platform. Cindy has long experience in customer research with GitHub, Yammer, Microsoft and Kissmetrics. She also wrote the leading book on customer research, 2014's Lean Customer Development which aims to guide teams to build products their customers need.

We speak about a lot, including:

  • What it's like doing customer research with the world's largest community of software engineers
  • The importance of testing your customer interview questions and working out what does and doesn't work
  • The importance of empathy, keeping down-to-earth and being someone customers feel comfortable talking to
  • Whether a Bachelor's in Psychology helps her to play mind games with her subjects (mwahahaha)
  • Why she wrote the book, how she did it, and whether she's going to write another one
  • How to answer some of the common objections to customer interviews, and how ensure you can build a culture of speaking with customers directly
  • How to optimise for Continuous Discovery and ensure you get a flow of customer feedback and learning

And much more!

Episoder(270)

How to do UX in sextech (with Ansh Bagri, UX @ Vibio)

How to do UX in sextech (with Ansh Bagri, UX @ Vibio)

An interview with Anshuman Bagri, merchandising tycoon (retired), top quality dancer and currently redefining UX for mobile-controlled sex toys. Ansh speaks about his passion for UX, the challenges an...

26 Sep 202038min

Networking, communication & growth mindset (with Kristy Olinger, podcast host & credit card PM at Citizens Bank)

Networking, communication & growth mindset (with Kristy Olinger, podcast host & credit card PM at Citizens Bank)

An interview with Kristy Olinger, credit card product manager, passionate relationship builder, co-host of The Opposite of Small Talk podcast, closet Patrick Dempsey fan. Kristy talks about why relati...

19 Sep 202040min

Challenges & opportunities of autism in Product (with Marton Gaspar, Product Consultant)

Challenges & opportunities of autism in Product (with Marton Gaspar, Product Consultant)

An interview with Marton Gaspar, neuro-atypical product leader, advocate for autism awareness in the workplace, producer of a literally secret sauce. Marton talks about some of the challenges and bene...

12 Sep 202039min

AI Product Management to shape the future of travel (with Deepak Paramanand, Product Lead @ Hitachi Europe)

AI Product Management to shape the future of travel (with Deepak Paramanand, Product Lead @ Hitachi Europe)

Deepak is a champion marshmallow stacker, experienced product leader terrified of presenting to 10-year olds. Deepak was passionate about trains growing up in India, and is excited to be working in a ...

5 Sep 202032min

Bitcoin, blockchain & smart contracts (with David Gerard, author of "Attack of the 50 Foot Blockchain")

Bitcoin, blockchain & smart contracts (with David Gerard, author of "Attack of the 50 Foot Blockchain")

David is the author of Attack of the 50 Foot Blockchain and a leading commentator on Bitcoin, blockchain and related technologies. TL;DR David doesn't think that any of this stuff is any good, and tha...

29 Aug 202039min

Minimum Viable Podcast

Minimum Viable Podcast

Welcome to my new podcast! I may have a face for radio and a voice for books, but I'm asking you to come with me on this journey into the wonderful world of tech and product. We'll be releasing every ...

26 Aug 202058s

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