Plan your Product Journey via Strategy, Roadmaps and OKRs (with Nacho Bassino, CPO @ Best Day Travel & author "Product Direction")

Plan your Product Journey via Strategy, Roadmaps and OKRs (with Nacho Bassino, CPO @ Best Day Travel & author "Product Direction")

About the Episode

An interview with Nacho Bassino. Nacho is CPO for Best Day Travel Group and the author of new book "Product Direction", which is a practical playbook for product strategy. Nacho is a passionate supporter of the Latin American product community, and host of a Spanish-language product podcast.

We speak about a lot, including:

  • How writing a book is a great way to really learn about the topic you're writing about
  • Transitioning from project-led to product-led, how to do it at scale and manage complicated dependencies without SAFe
  • What it's like interviewing holidaymakers, and how you can always get a captive focus group when you need one
  • Gathering insights to help define product strategy, reducing them and synthesising them into the iniatives that matter
  • The importance for product teams of building for the future and not concentrating on short term thinking
  • Important principles for building an effective roadmap to support the product vision
  • Driving alignment with multiple stakeholders and avoiding an information gap
  • How to avoid OKRs becoming just a big "to do" list via peer review and collaboration
  • The importance of investing in and providing local language content for the Latin American product community
Buy Nacho's Book

Nacho's book, "Product Direction" is available in all the usual places. Check it out!

Product Direction website.

Conversaciones de Producto

If you speak Spanish, why not try Nacho's podcast Conversaciones de Producto.

Contact Nacho

You can reach out to Nacho on LinkedIn or Twitter.

Episoder(269)

Developer Relations & Product Management - Friends or Foes? (with Tessa Kriesel, Head of Platform DevRel @ Snap & Wesley Faulkner, Head of Community @ SingleStore)

Developer Relations & Product Management - Friends or Foes? (with Tessa Kriesel, Head of Platform DevRel @ Snap & Wesley Faulkner, Head of Community @ SingleStore)

A message from our sponsor Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand ...

15 Mai 202239min

Using Solution Tests to Make Sure You’re Building Products Users Want (with Jim Morris, Founder @ Product Discovery Group)

Using Solution Tests to Make Sure You’re Building Products Users Want (with Jim Morris, Founder @ Product Discovery Group)

A message about mentoring I'm passionate about mentoring & think it is a high leverage activity for product managers as they develop in their careers. I mentored 76 people in Q1 2022 but have realised...

8 Mai 202237min

Building Life-Centred Products with Collaborative Product Discovery (with Sophia Höfling, Co-founder & Head of Product @ Saiga)

Building Life-Centred Products with Collaborative Product Discovery (with Sophia Höfling, Co-founder & Head of Product @ Saiga)

A message about mentoring I'm passionate about mentoring & think it is a high leverage activity for product managers as they develop in their careers. I mentored 76 people in Q1 2022 but have realised...

1 Mai 202239min

Using the Power of Community to Grow Your Startup (with Anna Maste, Founder @ Boondockers Welcome & Subscribe Sense)

Using the Power of Community to Grow Your Startup (with Anna Maste, Founder @ Boondockers Welcome & Subscribe Sense)

An interview with Anna Maste. Anna is a software developer turned company co-founder who set up Boondockers Welcome with her mum. Having never owned an RV or had any dealings with the community, Anna ...

24 Apr 202233min

Pragmatic Digital Transformation in Traditional Industries (with Dan Chapman, Director, Product Line Leader @ Merck)

Pragmatic Digital Transformation in Traditional Industries (with Dan Chapman, Director, Product Line Leader @ Merck)

An interview with Dan Chapman. Dan is a British export to the US where he's busy building internal products to help make smart scientists more successful. Dan's strong on product principles but flexib...

17 Apr 202240min

Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)

Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)

An interview with David Dylan Thomas. David is a product designer and self-taught expert in cognitive bias. He's now consulting with companies to help them make ethical product design decisions and is...

10 Apr 202247min

Building Disruptive Products by Harnessing Power Users (with Moustapha Seck, Founder @ Fluid)

Building Disruptive Products by Harnessing Power Users (with Moustapha Seck, Founder @ Fluid)

An interview with Moustapha Seck. Moustapha is a seasoned product professional and entrepreneur who cut his teeth in Canada before being inspired to go back to Africa to use his product management ski...

3 Apr 202236min

We’re All Responsible For Accessible Product Design (with Holly Schroeder, Senior UX Researcher & Accessibility Advocate)

We’re All Responsible For Accessible Product Design (with Holly Schroeder, Senior UX Researcher & Accessibility Advocate)

An interview with Holly Schroeder. Holly is a Senior UX Researcher and passionate accessibility advocate who wants us all to get better at including everyone in our product design choices. She's also ...

25 Mar 202244min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
rss-markedspuls-2
lederpodden
pengesnakk
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
boligbobla