One Knight in Product1 Sep 2021

How to Deploy Empathy to Truly Understand User Needs (with Michele Hansen, author ”Deploy Empathy”)

An interview with Michele Hansen. Michele is the founder of Geocodio, a startup she founded without taking external funding. She is also the author of "Deploy Empathy", a book that aims to help product teams & founders to get better at user research & get the insights they need.

We speak about a lot, including:

Why now was the time for a new book on customer interviewing skills, how it's different to other books on discovery
How the book has gone down, some of the feedback that she's gotten so far, and how she knew it had done the job she wanted it to
How to introduce customer research into companies which aren't currently up for it & sell the idea to leadership
Whether the techniques in the book constitute manipulation and whether she's worried they could be used for evil
Whether the book teaches you to be truly empathetic or is a guide to fake it till you make it, and whether this matters
How you don't need users to have empathy with you, and have to channel your inner rubber duck to make sure they open up to you
The importance of validating not just hypotheses but also validating your users by resisting the urge to correct their mistakes
Why you shouldn't use customer discovery interviews to try to sneak in sales or directly try to stop people churning

And much more!

Buy Deploy Empathy "Deploy Empathy will help you learn the skill of talking to your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks."

Visit the book website or check it out on Amazon or Goodreads.

Contact Michele

You can contact Michele on Twitter or check out deployempathy.com.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(279)

Evan Campbell: Your Strategy Is Decaying... Here's How to Save It

On this episode, I speak to Evan Campbell, technology executive, strategy consultant and author of Adapt to Win. Evan is a former CTO, product development leader and US Army Green Beret who's spent ye...

4 Nov 1h 7min

Jeff Patton: AI Doesn't Change Product Management Fundamentals

On this episode, I speak to Jeff Patton, Chief Troublemaker at Jeff Patton Associates. Jeff is a product management consultant, coach and trainer, and the author of User Story Mapping, a book that has...

21 Okt 1h 7min

Simonetta Batteiger: Product Managers Need to Understand the Financials... Not Just the Users

On this episode, I speak to Simonetta Batteiger, a product leadership coach, trainer, speaker and co-organiser of ProductTank Cologne. Simonetta began her career in accounting and finance before movin...

10 Okt 1h 6min

Rich Mironov: AI Should Change Product Management... Just Not The Way You Think

On this episode, I speak to the returning Rich Mironov, longtime product management consultant, product leadership coach, and founder of Mironov Consulting. Rich has spent decades working with product...

18 Sep 1h 1min

Eric Ries: From Corrupted to Incorruptible - How to Build Mission-First Companies That Last

On this episode, I speak to Eric Ries, entrepreneur, multiple-time founder and bestselling author of The Lean Startup. Eric has spent years working with founders, leaders and organisations on how comp...

28 Aug 1h 5min

Barry O'Reilly - How to Keep the Humanity in Artificial Organizations

On this episode, I speak to Barry O'Reilly, entrepreneur, executive adviser and author of Lean Enterprise, Unlearn and his latest book, Artificial Organizations. Barry works with senior leaders around...

18 Aug 1h 6min

Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem

On this episode, I speak to Pavel Samsonov, Principal UX Designer at Justworks and author of The Product Picnic newsletter. Pavel has spent his career working across UX, service design and product man...

25 Jul 1h 9min

Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?

On this episode, I speak to Be Kaler Pilgrim, founder of Smithfield Search and original founder of Futureheads Recruitment. Be has spent more than three decades helping organisations build technology ...

2 Jul 57min