Getting the Narrative Right and Taking Web3 Products Mainstream (with Rachael Sacks, Crypto Storyteller & Founder @ Narrativ3)

Getting the Narrative Right and Taking Web3 Products Mainstream (with Rachael Sacks, Crypto Storyteller & Founder @ Narrativ3)

Rachael Sacks is a passionate advocate for crypto and Web3 who found fame when she popped up on the cover of the New York Post under the headline "Mean Little Rich Girl". She's now trying to demystify Web3 for curious users and traditional companies trying to get into the space.

A message from this episode's sponsor - Product People

This episode is sponsored by Product People. If you’re a company founder or product leader who needs to get a product management team up and running quickly or cover parental leave check out Product People. They’ve got a thriving community and 40 in-house product managers, product ops pros, and product leaders. They onboard fast, align teams and deliver outcomes. Check out Product People to book a free intro chat and quote code OKIP to get a 5% discount.

Episode highlights: Getting onto the cover of the NY Post was hell but taught her so much

Being misrepresented taught her how things can be taken out of context, how to get better at writing & connecting with people outside of her bubble. This has proven helpful when writing about crypto.

Web3 is the natural progression of where the web is going

"If it ain't broke don't fix it" won't cut it. It is broken and it needs fixing. Web3 offers a chance of a future where everything is decentralised and you aren't owned by banks or corporations.

Web3 can be incomprehensible to newcomers & especially companies trying to get in

Rachael's trying to use her writing & communication skills to make Web3 accessible. She wants to avoid companies hiring clueless consultants and help companies make a real impact.

VCs and institutional investors are sniffing around Web3 but they need to be authentic

The same old Web2 investors have sensed a gold rush and are coming in to try to make money, but there's a strong sense of community and inauthentic people will quickly be sniffed out.

It's mass adoption or bust now

There's a lot of work going on to bring a proper consumer-grade experience to Web3 apps, which has been lacking but is getting better. There is also work going on to make people feel secure and that they won't lose all their money to hacks.

Contact Rachael

You can connect with Rachael on Twitter, or check out Narrativ3.

Episoder(269)

CPO Stories: Georgie Smallwood - Moonpig

CPO Stories: Georgie Smallwood - Moonpig

On this episode, I speak to Georgie Smallwood. Georgie is Chief Product, Technology & Data Officer at Moonpig - the UK's best-known online gifting and greeting card platform. Georgie has built a globa...

22 Okt 202553min

Nesrine Changuel - We Should All Prioritise Product Delight! (with Nesrine Changuel, Product Coach & Author of “Product Delight“)

Nesrine Changuel - We Should All Prioritise Product Delight! (with Nesrine Changuel, Product Coach & Author of “Product Delight“)

On this episode, I speak to my friend Nesrine Changuel, product coach and author of the new book "Product Delight". Nesrine started her career at Bell Labs as a research engineer before moving into pr...

23 Sep 20251h 6min

CPO Stories: Katya Denike - Holland & Barrett

CPO Stories: Katya Denike - Holland & Barrett

In this episode, I speak with Katya Denike, Chief Product Officer at Holland & Barrett, the 150-year-old health and wellness retailer that has become a household name on the UK high street. Having pre...

8 Sep 202548min

CPO Stories: Jamie Mercer - TrustedHousesitters

CPO Stories: Jamie Mercer - TrustedHousesitters

In this episode, I speak with Jamie Mercer, Chief Product Officer at Trusted Housesitters, the global pet care and travel marketplace disrupting two industries at once. Jamie has previously held senio...

17 Aug 202548min

CPO Stories: Shiri Mosenzon Erez - commercetools

CPO Stories: Shiri Mosenzon Erez - commercetools

In this episode, I speak with Shiri Mosenzon Erez, Chief Product Officer at commercetools, a global leader in enterprise composable commerce that supports thousands of retailers in hundreds of countri...

11 Aug 202546min

CPO Stories: Hannah Kershaw - Domestic and General

CPO Stories: Hannah Kershaw - Domestic and General

In this episode, I speak with Hannah Kershaw, Chief Product Officer at Domestic and General, a company that you might not have heard of but absolutely need in your corner the next time your dishwasher...

4 Aug 202544min

CPO Stories: Simon Cross - Native Instruments

CPO Stories: Simon Cross - Native Instruments

In this episode, I speak with Simon Cross, Chief Product Officer - now Chief Product & Technology Officer (congrats, Simon!) - at Native Instruments, a company at the heart of global music production....

20 Jul 202555min

Benji Portwin's Hot Take - ADHD Can Be A Product Management Superpower (with Benji Portwin, Founder @ People Building Products)

Benji Portwin's Hot Take - ADHD Can Be A Product Management Superpower (with Benji Portwin, Founder @ People Building Products)

Benji Portwin has a CV stuffed with recognisable names, from Spotify to Monzo bank, alongside product leadership roles at accuRx and New Look. These days, he's running an agency dedicated to helping o...

11 Jul 202525min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
pengepodden-2
utbytte
liberal-halvtime
rss-markedspuls-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
morgenkaffen-med-finansavisen
lederpodden
rss-politisk-preik
stormkast-med-valebrokk-stordalen
rss-investering-gjort-enkelt