The Design Principle of “Simplexity”

We talk to Naked Sports Innovations’ president and co-founder, Lindsay Dakota, about how the concept of “simplexity” drives Naked’s design process; growing a small brand sustainably; the future of footwear; and how ski racing influenced the design of their new trail shoe.

TOPICS & TIMES:

• The Naked Sports’ Running Band (8:01)
• Simplexity (11:13)
• Fit (17:26)
• Sustainability (19:42)
• Expanding Naked’s product line (23:40)
• What is a “cooling face fabric?” (25:04)
• Working with Vibram (27:48)
• The Naked T/r Trail Racing Shoe (29:19)
• How ski racing influenced this shoe (31:57)
• Small brands & the state of trail running (48:41)
• What We’re Celebrating (52:01)

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• Blister Podcast
• Bikes & Big Ideas podcast

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