The secret to building a customer centric culture / Dave Gray / Episode #8

The secret to building a customer centric culture / Dave Gray / Episode #8

Dave Gray talks about why understanding Organisational culture is more important than ever and how norms, habits and behaviours shape that Organisational culture. ---------------------------------------- EPISODE GUIDE 1:22 - First encounter with Service Design. 3:49 - How might we create more customer centric organisations? 10:02 - Why do I say culture is norms, habits and behaviours? 25:19 - How can we shift the internal workings? 30:05 - Beginners tip: find those peers and start learning from them! 32:15 - Daves question for the viewers. 32:45 - A brief insight into Liminal Thinking. ---------------------------------------- ABOUT DAVE GRAY @DaveGray ➜ https://goo.gl/P3W3Me ➜ http://xplaner.com/ ➜ https://medium.com/@davegray LINKS FROM THE SHOW XPlane ➜ http://goo.gl/5l9Wwu Culture Map ➜ http://goo.gl/FU6XRo Gamestorming (the book) ➜ http://goo.gl/B7bQPP The Connected Company (the book) ➜ https://goo.gl/kjeJc9 Liminal Thinking (the book) ➜ http://goo.gl/K2Cw4m Liminal Thinking The pyramid of belief (video) ➜ https://goo.gl/TzG52t Service Design Chapter in St. Louis ➜ https://goo.gl/1bPg22

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Episoder(321)

How to Lead with Head and Heart in the Age of AI / Birgit Geiberger / Ep. #249

How to Lead with Head and Heart in the Age of AI / Birgit Geiberger / Ep. #249

This episode falls into a pattern that's hard to ignore...I'm seeing a growing undercurrent of design leaders strongly advocating for a more sustainable approach toward work and life.It is hard to sep...

12 Mar 1h 4min

Mastering The Most Important Tool in Your Design Toolkit / Inside Service Design / Kara & Sidd / Ep. #10

Mastering The Most Important Tool in Your Design Toolkit / Inside Service Design / Kara & Sidd / Ep. #10

Let's be real for a moment...In the corporate context, what's the thing that usually gets rewarded the most?It’s often the person who "just" grinds through the chaos, works overtime to fix a broken pr...

5 Mar 59min

How to Use Your Design Skills to Build Strategic Allies / Belén Tello / Ep. #248

How to Use Your Design Skills to Build Strategic Allies / Belén Tello / Ep. #248

It’s the one thing they didn't teach in design school...We spend years learning how to understand what drives our users, map out complex journeys, and deliver useful service prototypes. But when it co...

26 Feb 1h 3min

Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09

Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09

Are we being left behind...Let's think about this for a moment.Architects have AutoCAD. Finance folks have Excel. Sales teams have Salesforce. The list goes on.But what do we as service design profess...

19 Feb 59min

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

If you look at the current job market, you might notice something strange... The words "service design" seem to be slowly disappearing from job titles. Does that mean our field is shrinking, or worse,...

12 Feb 58min

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

A few months ago I finally hit a major milestone...After years of putting it off, I finally started taking golf lessons.Jasper, my coach (or "pro" as they say in the golf world), has been helping me d...

3 Feb 1h 5min

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

15 Jan 1h 7min

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

Sorry, but I have to say it...We are optimizing our way to boredom.Measure everything, test every variation, and optimize the customer journey until it’s "perfect". That seems to be the mantra of mode...

1 Jan 1h 7min

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