Linking Service Design to business value / Damian Kernahan / Episode #9

Linking Service Design to business value / Damian Kernahan / Episode #9

Damian Kernahan talks about why service design needs to do a better job at articulating the value it creates for business and consumers. ---------------------------------------- EPISODE GUIDE 1:32 - First encounter with Service Design. 5:50 - What if we actually implemented more service design work? 13:48 - What is the clear value proposition of service design? 18:34 - How can we link service design and customer experience improvement to value? 24:17 - Expert tip: read (a lot)! 27:04 - Big question: what is the killer value proposition for the service design category, whats the biggest problem it solves? ---------------------------------------- ABOUT DAMIAN KERNAHAN Damian on Twitter ➜ https://goo.gl/30Q3TG LINKS FROM THE SHOW Proto Partners ➜ http://goo.gl/4zWRX3 Journey to the interface (pdf) ➜ http://goo.gl/7gxlXi Running Lean (book) ➜ https://goo.gl/qBsXAP Kerry Bodine ➜ http://goo.gl/BwjzEl

Episoder(319)

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the...

20 Okt 201632min

How to express any service using 4 fundamental elements / Xin Xiangyang / Episode #13

How to express any service using 4 fundamental elements / Xin Xiangyang / Episode #13

Professor Xiangyang Xin talks about the fundamental elements that make up a service. Without a clear understanding of these elements it's impossible to design and express services. We also talk about ...

6 Okt 201631min

Adding some Brazilian flavour to the service design mix / Luis Alt / Episode #12

Adding some Brazilian flavour to the service design mix / Luis Alt / Episode #12

Luis Alt talks about the next generation service providers, the positive and negative aspects of the service culture in Brazil and finally why we need to rethink and humanize the relationship companie...

22 Sep 201632min

Understanding Service Design in Asia / Patti Hunt & Kristin Low / Episode #11

Understanding Service Design in Asia / Patti Hunt & Kristin Low / Episode #11

Patti Hunt and Kristin Low talk about Service Design in Asia and the lack of urgency for it. We also dive into the topic of Artificially Intelligent services. ----------------------------------------...

8 Sep 201637min

Service Design Trend Report / Summer 2016

Service Design Trend Report / Summer 2016

In this episode we talk about the 4 major trends that are shaping the service design field in the summer of 2016. These trends have emerged as patterns from the first 10 episodes of the show. What d...

6 Sep 20168min

Service Design is fractal / Andy Polaine / Episode #10

Service Design is fractal / Andy Polaine / Episode #10

Andy shares his ideas on the fractal nature of service design. Or in other words at level should you be designing a service to really make an impact. ---------------------------------------- EPISOD...

11 Aug 201633min

The secret to building a customer centric culture / Dave Gray / Episode #8

The secret to building a customer centric culture / Dave Gray / Episode #8

Dave Gray talks about why understanding Organisational culture is more important than ever and how norms, habits and behaviours shape that Organisational culture. ------------------------------------...

14 Jul 201638min

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