How to express any service using 4 fundamental elements / Xin Xiangyang / Episode #13

How to express any service using 4 fundamental elements / Xin Xiangyang / Episode #13

Professor Xiangyang Xin talks about the fundamental elements that make up a service. Without a clear understanding of these elements it's impossible to design and express services. We also talk about the core skills a service designer needs. ---------------------------------------- EPISODE GUIDE 1:53 - First encounter with Service Design. 6:28 - How can we express a service? 14:21 - How many skills do service designers need? 22:28 - What is a service? 27:24 - Expert tip: be an interesting and good human being 29:30 - Big question: what does it mean to be a service receiver? ---------------------------------------- ABOUT XIN XIANGYANG Twitter ➜ https://goo.gl/RLv8rp LinkedIn ➜ https://goo.gl/FZVNSb ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ youtube.com/c/servicedesignshow

Episoder(318)

Service Design Trend Report - Winter 2016 / 2017

Service Design Trend Report - Winter 2016 / 2017

In this episode we talk about 3 major trends that are shaping the service design field in the winter of 2016 / 2017. These trends have emerged as patterns from the last 10 episodes of the show. The ...

26 Jan 20178min

Why every company is already doing service design without knowing it / Mauricio Manhaes / Episode 20

Why every company is already doing service design without knowing it / Mauricio Manhaes / Episode 20

Did you know every company is already doing service design without even know it? Mauricio Manhaes talks about that in this episode. We also discuss how to asses and evaluate Service Designers and why ...

12 Jan 201731min

Giving service design away, going in-house and the need for a compelling vision / Jamin Hegeman / 19

Giving service design away, going in-house and the need for a compelling vision / Jamin Hegeman / 19

We need to be giving service design away. At least according to Jamin Hegeman. Jamin has moved from Adaptive Path to become the head of design at Capital One financial services division. We talk about...

29 Des 201631min

Superhuman services, Scaling Naturally and Storydoing / Stefan Mortiz / Episode #18

Superhuman services, Scaling Naturally and Storydoing / Stefan Mortiz / Episode #18

How do we keep the human touch in services that are being automated using artificial intelligence? Service Design veteran Stefan Moritz also talks about the need for a new perspective on scaling and h...

15 Des 201635min

How can services help to extend the BWM experience / Holger Hampf / Episode #17

How can services help to extend the BWM experience / Holger Hampf / Episode #17

What is the value of Service Design from the perspective of one of the world largest car manufacturers? Holger Hampf who is the head of user experience at BMW Group shares his thoughts on how services...

1 Des 201625min

Merging Chinese culture with western philosophy through service design / Amy Ip / Episode #16

Merging Chinese culture with western philosophy through service design / Amy Ip / Episode #16

Is it possible to merge the western design philospohy with the Chinese culture? Amy Ip shares her thoughts on this topic. We also talk about the value of design for Chinese clients and finally we touc...

18 Nov 201634min

How to make service design work with no money, time or support / Megan & Erik / Episode #15

How to make service design work with no money, time or support / Megan & Erik / Episode #15

Where do you start when you are passionate about service design but don't have very limited resources? Megan Miller and Erik Flowers started a community called practicalservicedesign.com to anwser thi...

3 Nov 201637min

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the...

20 Okt 201632min

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