Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

Episoder(314)

Service Design is fractal / Andy Polaine / Episode #10

Service Design is fractal / Andy Polaine / Episode #10

Andy shares his ideas on the fractal nature of service design. Or in other words at level should you be designing a service to really make an impact. ---------------------------------------- EPISOD...

11 Aug 201633min

Linking Service Design to business value / Damian Kernahan / Episode #9

Linking Service Design to business value / Damian Kernahan / Episode #9

Damian Kernahan talks about why service design needs to do a better job at articulating the value it creates for business and consumers. ---------------------------------------- EPISODE GUIDE 1:32 ...

28 Jul 201629min

The secret to building a customer centric culture / Dave Gray / Episode #8

The secret to building a customer centric culture / Dave Gray / Episode #8

Dave Gray talks about why understanding Organisational culture is more important than ever and how norms, habits and behaviours shape that Organisational culture. ------------------------------------...

14 Jul 201638min

Getting your boss to prototype customer experience / Adam Lawerence / Episode #7

Getting your boss to prototype customer experience / Adam Lawerence / Episode #7

Adam Lawrence talks about the power of jamming, the relationship between work and play and about using theater as a toolset within service design. ---------------------------------------- EPISODE GUI...

30 Jun 201632min

What Service Design can learn from the olympics / Alex Nisbett / Episode #6

What Service Design can learn from the olympics / Alex Nisbett / Episode #6

Alex Nisbett talks about customer performance, designing great public services and building internal service design capacity. ---------------------------------------- EPISODE GUIDE 1:04 - First enc...

16 Jun 201631min

Tackling the biggest challenge within design education / Lauren Currie / Episode #5

Tackling the biggest challenge within design education / Lauren Currie / Episode #5

Lauren Currie talks about redesigning design education, decreasing product consumption and the value of design. ---------------------------------------- EPISODE GUIDE 1:05 - First encounter with Ser...

2 Jun 201625min

Design better services through experience prototyping / Erik Roscam Abbing / Episode #4

Design better services through experience prototyping / Erik Roscam Abbing / Episode #4

Experience prototyping can help you design better services! Curious how? Check out this episode with Erik Roscam Abbing. ---------------------------------------- EPISODE GUIDE 1:04 - Your first enco...

19 Mai 201635min

Service Design shouldn't be a department / Arne Van Oosterom / Episode #3

Service Design shouldn't be a department / Arne Van Oosterom / Episode #3

How do you scale Service Design? Just one of the topic in this episode of the Service Design Show featuring Arne van Oosterom. ---------------------------------------- EPISODE GUIDE 0:55 - Your fir...

5 Mai 201636min

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