Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

Episoder(314)

How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

Ever felt trapped in a service you couldn't escape... Trying to end a subscription only to face a frustrating maze of hurdles? Let's face it, service endings are often the worst experience ever. Th...

1 Aug 20241h 2min

The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

Let's crack the code of proving design's impact on the bottom line... For this, we first have to go back to 2012. That year, a groundbreaking discovery was made at CERN. The existence of the Higgs Bo...

18 Jul 20241h 8min

Why BAD services are good for you / Lou Downe / Ep. #205

Why BAD services are good for you / Lou Downe / Ep. #205

Good Services... A book that has quickly become a classic in our field. If you haven't read it yet, it's a must. It outlines the 10 principles of good services, which is pretty fundamental stuff. But...

4 Jul 20241h 4min

Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

What are the materials of service design... A seemingly simple question, but one that I believe has the potential to reshape our understanding of service design. Historically, design has always been ...

20 Jun 20241h 12min

The Secrets to Effective Design Leadership / Marzia Arico / Ep. #203

The Secrets to Effective Design Leadership / Marzia Arico / Ep. #203

What does it take to become a great design leader... Regardless of whether or not it's in your official job title, you're already leading to some degree. You are leading because your work is to delive...

6 Jun 202456min

Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

Why is it that we rarely question the systems that govern our day-to-day lives? Imagine building a rocket ship while still believing the sun revolves around the earth. Even though this sounds ridicul...

23 Mai 20241h 3min

What it takes come out stronger from a crisis / Lilli Graf / Ep #201

What it takes come out stronger from a crisis / Lilli Graf / Ep #201

My daughter dared me to 15 meters free-fall... I was on a climbing track with her, and this was one of the "attractions." Of course, she had taken the plunge without shedding a sweat. So, there I was...

9 Mai 202458min

Your Burning Questions Answered / Marc Fonteijn / Ep #200

Your Burning Questions Answered / Marc Fonteijn / Ep #200

Recently, I turned 43... I don't really celebrate my birthdays anymore. Don't worry; I have an amazing wife who makes sure there's always cake. But I do always try to take a moment and reflect on my...

25 Apr 202449min

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