Use psychology to design better services / Luke Battye / Episode #46

Use psychology to design better services / Luke Battye / Episode #46

How can we leverage human psychology to create a better service experience? That's the main topic in this episode with Luke Battye. Should we really focussing on improving the experience in certain touchpoints? Or should we focus more on searching for ways to improve the memory of the service experience... The last thing we discuss is how can we use psychology to help teams solve problems in less time. And who doesn't want that right? Super cool episode on the crossover between human psychology, behavioural economics and service design. ---------------------------------------- EPISODE GUIDE 02:23 - The first encounter with Service Design. 04:48 - How can we take advantage of the quirks of human decision making? 14:13 - What if we got it all wrong about experience design? 20:50 - How can we help teams solve problems in less time? 27:05 - Big question: What kind of services are we going to need in a world where we don’t have to work anymore? ---------------------------------------- LINKS FROM THE EPISODE * Mindjam ➜ https://go.servicedesignshow.com/pfa39 * Sprint Valley ➜ https://go.servicedesignshow.com/es0gw * Luke on LinkedIn ➜ https://go.servicedesignshow.com/53515 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook THE UNIVERSITY Want to dig deeper into the topic we talk about on the show, check out the Service Design Show University. https://go.servicedesignshow.com/university

Episoder(318)

How organisations become more customer centric / Jose Mello / Episode #28

How organisations become more customer centric / Jose Mello / Episode #28

What's the secret to turning transaction organisations into ones that are customer ceetric? Jose Mello shares his insight on this topc. Next to that we also talk about how to create meaningful insight...

18 Mai 201728min

Every service has its own rhythm that must be orchestrated and designed / Marcus Lui / Ep #27

Every service has its own rhythm that must be orchestrated and designed / Marcus Lui / Ep #27

Marcus Lui talks about why it's important to design for different service rhytms. We discuss how great service concepts can fail because they don't respect the social relationships in a certain cultur...

4 Mai 201728min

How to turn strategy into action using service design / Lisa Lindström & Kristina Carlander / #26

How to turn strategy into action using service design / Lisa Lindström & Kristina Carlander / #26

Actionable strategy! That is what service design can bring according to Lisa Lindström and Kristina Carlander. Lisa and Kristina also talk about closing the gap between traditional and digital service...

20 Apr 201725min

How the Dubai government is designing for customer happiness / Muna Al Dhabbah / Episode #25

How the Dubai government is designing for customer happiness / Muna Al Dhabbah / Episode #25

Customer happiness! That is what the government of Dubai in the UAE is aiming for. Muna Al Dhabbah talks about how they use design to create positive and engaged society. We also talk about the differ...

6 Apr 201726min

What you must know about service design in greater China / Elaine Ann / Episode #24

What you must know about service design in greater China / Elaine Ann / Episode #24

Understandig how service design works in China can greatly benefit your own practice. Elaine Ann talks about how she innovated service design methodologies for the west to make them fit with the Chine...

23 Mar 201728min

CX Navigator, mindset change and the hurdle of uncertainty / Maik Medzich / Episode #23

CX Navigator, mindset change and the hurdle of uncertainty / Maik Medzich / Episode #23

This episode with Maik Medzich is all about the question how to spread a customer centric culture throughout a (very) large corporate. Maik talks about the CX navigator community that he started withi...

9 Mar 201730min

Think about the journey forget about the map / Kerry Bodine / Episode #22

Think about the journey forget about the map / Kerry Bodine / Episode #22

This episode with Kerry Bodine is all about the customer journey. First Kerry argues for the fact that we should spend less time making customer journey maps. Or maybe not even make these maps at all....

23 Feb 201730min

Commodification of design, business fluency and prototyping policy / Jess McMullin / Episode 21

Commodification of design, business fluency and prototyping policy / Jess McMullin / Episode 21

How do we design and prototype something complex like policy? Jess McMullin shares his experiences on this topic. We also touch on the topic of everyone starting to adopt design tools and approach als...

9 Feb 201735min

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