Use psychology to design better services / Luke Battye / Episode #46

Use psychology to design better services / Luke Battye / Episode #46

How can we leverage human psychology to create a better service experience? That's the main topic in this episode with Luke Battye. Should we really focussing on improving the experience in certain touchpoints? Or should we focus more on searching for ways to improve the memory of the service experience... The last thing we discuss is how can we use psychology to help teams solve problems in less time. And who doesn't want that right? Super cool episode on the crossover between human psychology, behavioural economics and service design. ---------------------------------------- EPISODE GUIDE 02:23 - The first encounter with Service Design. 04:48 - How can we take advantage of the quirks of human decision making? 14:13 - What if we got it all wrong about experience design? 20:50 - How can we help teams solve problems in less time? 27:05 - Big question: What kind of services are we going to need in a world where we don’t have to work anymore? ---------------------------------------- LINKS FROM THE EPISODE * Mindjam ➜ https://go.servicedesignshow.com/pfa39 * Sprint Valley ➜ https://go.servicedesignshow.com/es0gw * Luke on LinkedIn ➜ https://go.servicedesignshow.com/53515 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook THE UNIVERSITY Want to dig deeper into the topic we talk about on the show, check out the Service Design Show University. https://go.servicedesignshow.com/university

Episoder(314)

Designing for Impact, Not Just for Humans / Ben Rennie / Ep. #235

Designing for Impact, Not Just for Humans / Ben Rennie / Ep. #235

All you want to do is run away…Okay, so you’re standing in a boardroom overlooking a beautiful vineyard, leading a workshop for a major client, and the only thing that's going through your mind is: Ho...

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How to find Joy in the Slow Pace of Change / Martha Edwards / Ep. #234

How to find Joy in the Slow Pace of Change / Martha Edwards / Ep. #234

What makes time go fast for you, and what makes it go slow...It's a powerful question that might just help you find more meaning and heck, yes even more joy in your work.We see a brighter future, but ...

14 Aug 20251h 7min

Why Your Org Chart Isn't the Enemy / Ellen Pittman / Ep. #233

Why Your Org Chart Isn't the Enemy / Ellen Pittman / Ep. #233

What if we’ve been led down the wrong path…When it comes to service design, we’re often told the main goal is to break down silos. And that makes sense, right?Our organizations are structured vertical...

31 Jul 20251h 11min

Create Clear & Actionable Journeys with the 5x12 Framework

Create Clear & Actionable Journeys with the 5x12 Framework

I have to admit, even I got stuck...Recently, I was working on the onboarding journey for my Circle community.What started as a flexible journey inside a Miro board very quickly became a complex map t...

24 Jul 20251h 5min

A New Perspective on Risk, Failure, and What Really Matters / Alberta Soranzo / Ep. #232

A New Perspective on Risk, Failure, and What Really Matters / Alberta Soranzo / Ep. #232

Everyone wants change, just not for themselves…I remember a great experiment we used to do back in my agency days.At the start of a workshop, we'd ask everyone to put on a prop. It could be a hat, a p...

17 Jul 20251h 7min

A Service Design Guide to Small Wins and Big Change / Inside Service Design / Ep. #04

A Service Design Guide to Small Wins and Big Change / Inside Service Design / Ep. #04

As a service design professional, what is your primary role...!?Are you the host who sets the table for collaboration and creates a safe space for everyone?Or are you maybe a trusted advisor, working ...

10 Jul 20251h 1min

How to Create Change That Actually Sticks / Jen Briselli / Ep. #231

How to Create Change That Actually Sticks / Jen Briselli / Ep. #231

What's the last time you did something you didn't know how to do...For me, it was last week when I took up the idea of building custom Cornhole boards (fun and addictive sport, look it up) with my kid...

3 Jul 20251h 10min

Beyond the Draft: Adding Richness and Reliability to Your AI Journey Map

Beyond the Draft: Adding Richness and Reliability to Your AI Journey Map

What does it take to spend more of your time creating real impact...That's the central question we're exploring in our Journey Management Playbook series.In the last episode, we did something pretty a...

26 Jun 20251h 4min

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