What's next for Service Design / Gerry Scullion / Episode #53

What happens after everyone has gone through a service design or design thinking training? What's next?! Gerry Scullion hosts the This is Human Centred Design podcast (go check it out!) and knows a thing or two about doing Service Design. In this episode we talk about how we can democratise service design and make it even more inclusive. Inviting even more people from outside the field to participate. We also touch upon the brand of Design Thinking. There seems to be a growing number of people in the design community that raise big question marks when they hear this term. But according to Gerry there is some (a lot) of value in Design Thinking as a brand. Finally we discuss what it means to successfully embed service design in an organisation. Is having a dedicated team enough or should we take a different approach to this? The BIG question in this episode is... "Does accreditation of service design matter?" Reach out to me on LinkedIn if you enjoyed this episode. I would love to hear from you! ---------------------------------------- EPISODE GUIDE 04:08 - The first encounter with Service Design. 05:40 - Why the democratisation of design is important? 12:12 - Why the brand of Design Thinking is important? 20:34 - How can we embed service design? 31:17 - Big question: Does accreditation of service design matter? ---------------------------------------- LINKS FROM THE EPISODE * This is Human Centered Design ➜ https://www.thisishcd.com/ * Gerry on LinkedIn ➜ https://www.linkedin.com/in/gerryscullion/ * Transform: A rebel’s guide for digital transformation (book) ➜ https://go.servicedesignshow.com/0ef08 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course