What is your Service Design flavour? / Selene Castilla / Episode #64

What is your Service Design flavour? / Selene Castilla / Episode #64

In this episode Selene Castilla give us an update on the current state of Service Design in Latin America. And we also discuss what's needed to take it to really the next level. The second topic we address is a big one: measuring the impact of Service Design. Selene has a really interesting perspective on how to approach this. It's not so much about trying to measure everything but rather measuring just a few things and do that frequently. Finally we continue the converstation that we also had in the last episode and that is how to scale design teams. Selene is tasked with building design teams across 4 different countries. According to her you can't follow a formula or blueprint. In the episode she reveals her approach. If you enjoyed this episode it'd be great if you could take a minute and leave a review on iTunes or any other platform you're listening. ---------------------------------------- EPISODE GUIDE 03:10 - The first encounter with Service Design. 04:20 - Why is Service Design important in Latin America? 10:45 - How far shall we go in measuring Service Design? 20:35 - How can build, lead & scale design practices? 29:35 - Big Question: How can we be more connected? ---------------------------------------- LINKS FROM THE EPISODE * Selene on LinkedIn ➜ https://go.servicedesignshow.com/wanhz MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Episoder(315)

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

Have you ever thought about...What a therapist, a grandma, and an organ donor teach you about service design?I know, this might sound like the start of a strange joke, but it gets to the heart of a bi...

13 Nov 20251h 2min

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

We've got a serious problem...The "higher" you climb on the career ladder, the further removed you get from the actual discipline of design.Unfortunately, it's a story I hear surprisingly often. A des...

6 Nov 20251h 6min

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

Here's the big problem with journey maps...It's often like you've composed a masterpiece, but no one is there to actually play it.This is what I feel when I see a carefully crafted map (our version of...

30 Okt 20251h 3min

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

What is the thing biggest stopping you from doing meaningful work...When I listen to the service design professionals around me, it's often not the tools or methods they have access to.Rather, and you...

23 Okt 20251h 6min

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

I recently started playing Padel...And like with all my new hobbies, I enjoy getting good gear.So after some research, I treated myself to a racket from the higher end of the market.Now, when I'm on t...

9 Okt 20251h 10min

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Do you ever wonder about the "so what?" of your journey maps...To this day, I often see that journey mapping is treated as a "documentation" exercise. Basically as a way to visualize our customers exp...

2 Okt 20251h 11min

What if You Could Prove Your Impact With Just One Goal? / Stacey Barr / Ep. #237

What if You Could Prove Your Impact With Just One Goal? / Stacey Barr / Ep. #237

The things service design professionals have to deal with...Okay, so your boss tells you drive to a place with “a great view,” hands a full tank of gas, and wished good luck. Oh and by the way, we nee...

25 Sep 20251h 9min

Here's How To Break Free From the "Prove It Again" Cycle / Inside Service Design / Ep. #05

Here's How To Break Free From the "Prove It Again" Cycle / Inside Service Design / Ep. #05

Are you tired of proving the value of service design… over and over again?Well, I'm happy to share that you're not alone. It's one of the most common frustrations I hear from professionals in our fiel...

18 Sep 20251h 5min

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