Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.