Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(460)

Zero-Click Marketing: How to Win When Google Stops Sending Traffic

Zero-Click Marketing: How to Win When Google Stops Sending Traffic

Free: 15 prompts to keep your brand visible in search https://clickhubspot.com/ikub Ep. 454 Did you know that today, 68% of all Google searches end without a single click? Kipp, Kieran, and guest ...

17 Sep 34min

Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses

Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses

[Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code aut...

15 Sep 41min

I Spend $400K/Day on Meta Ads. Here's What's Working Right Now

I Spend $400K/Day on Meta Ads. Here's What's Working Right Now

Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Ki...

10 Sep 32min

Is the CMO Role About to Disappear Forever?

Is the CMO Role About to Disappear Forever?

Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠ Ep. 451 Is the CMO role dying? Kipp and Kieran dive into why marketing’s highest seat is under pressure an...

8 Sep 34min

I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)

I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)

Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your business? Kipp, and guest Sabrina R...

3 Sep 38min

How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)

How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)

*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can ...

1 Sep 33min

Claude vs. Human Marketer: Which Is Actually Better?

Claude vs. Human Marketer: Which Is Actually Better?

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reali...

27 Aug 22min

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better. Kipp and guest David Eps...

25 Aug 39min

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