Youpreneur: The Profitable Personal Brand Expert Business!7 Feb 2019

Knowing When it’s Time to Make BIG Changes, with Mike Stelzner

A video can do a whole lot more than deliver information to your tribe. If done right, video has the power to tell a story that moves, inspires, motivates and captivates the viewer. But, creating episodic video content that people can’t wait to consume takes a lot of time, energy and often times, a great deal of frustration.

In this episode of Youpreneur FM, I’m joined by my good friend and founder of Social Media Examiner, Mike Stelzner. One thing you need to know about Mike is that he’s probably one of the most transparent entrepreneurs doing business in the online world. He never holds back.

Amazingly, he’s managed to rebrand himself over the last 18 months with his weekly video show, The Journey. Mike and I discuss his show in more detail covering why he launched it and how he was able to use the numbers and data behind his own content marketing to help him discover how his show was (or wasn’t) being consumed.

Using this information, Mike was able to make some ridiculously drastic changes to completely transform the show and reach an even bigger audience. Find out how he did it by tuning in to the episode!

Essential Learning Points From This Episode:

People love stories that have unexpected twists
In a day where we struggle to get attention, story is the thing that cuts through
Sharing your struggles helps to make you more authentic, relatable and likable
Building your personal brand is key to growing your business
Use analytics to ‘crunch the numbers’ and make decisions based on your findings
Nobody watches videos longer than a minute on Facebook. It’s a drive-by experience
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(296)

The One Piece Most Business Authors Are Missing and Why It's Costing Them

There is a gap that almost every business author lives in at some point. Not a gap in knowledge or talent or ambition, but the gap between knowing exactly what to do and actually doing it consistently...

20 Mai 14min

How to Turn Your Book Into a Profitable Business

Most business authors earn less than $1,000 directly from their book. And yet, some of those exact same authors go on to build multi-six and seven-figure businesses with that book sitting right at the...

20 Mai 17min

From Reader to Client: The Pipeline Your Book Is Missing

In episode four of the Business Author Amplifier Series, Chris breaks down why so many business authors end up with a great book and zero new clients to show for it and exactly what to do differently....

20 Mai 19min

Turning Your Book Into an Evergreen Marketing Engine

In episode three of the Business Author Amplifier Series, Chris focuses on what happens after the launch, the long-term marketing strategy that keeps a business book visible and consistently generatin...

20 Mai 22min

The 90-Day Book Launch Strategy Every Business Author Needs

In episode two of the Business Author Amplifier Series, Chris explains why most business book launches fail long before launch day even arrives.With more than a million books published every year, sim...

20 Mai 18min

How to Write the Right Business Book

Most business books quietly fail. Not because they're badly written but because they were written for the wrong reason.In this opening episode of the Business Author Amplifier Series, Chris makes the ...

20 Mai 18min

Transforming a Side Hustle into a Six-Figure Business with Steph Turton

Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure bus...

12 Aug 202441min

Building a Personal Brand Using Words with Delia Monk

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandem...

12 Aug 202427min