Barefoot Wine: Bonnie Harvey and Michael Houlihan

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Olivia Rockeman.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(836)

Calm: Alex Tew and Michael Acton Smith

Calm: Alex Tew and Michael Acton Smith

As a young entrepreneur in the Wild West days of the internet, Alex Tew was drawn to meditation for its simple calming power. Together with fellow tech founder Michael Acton Smith–known for hits like ...

26 Mai 20251h 17min

Advice Line: Scaling Strategies

Advice Line: Scaling Strategies

This week, Guy is joined by Travis Boersma of Dutch Bros. Coffee, Michael Preysman of Everlane and Chris Ruder of Spikeball in a special “mashup” episode of Advice Line.First, Andy from Nashville is w...

22 Mai 202544min

Tecovas: Paul Hedrick

Tecovas: Paul Hedrick

Western wear is having a moment – and so is the upstart Western brand Tecovas. Founder Paul Hedrick is a Texan who realized that cowboy boots were either too expensive or too cheap, so he decided to c...

19 Mai 20251h 12min

Advice Line with RJ Scaringe with Rivian

Advice Line with RJ Scaringe with Rivian

Rivian founder and CEO RJ Scaringe joins Guy on the Advice Line to answer questions from three early-stage founders. He also gets into how trade policies and shifting tariffs are impacting the automot...

15 Mai 202552min

Substack: Chris Best and Hamish McKenzie

Substack: Chris Best and Hamish McKenzie

Substack was founded to create an escape vehicle for writers: Chris Best and Hamish McKenzie imagined a world where writers didn’t have to rely on legacy publications or corporate advertisers, but cou...

12 Mai 20251h 18min

Advice Line with Richard Branson of Virgin

Advice Line with Richard Branson of Virgin

Virgin Group founder Richard Branson joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Richard’s recent adventures in bungee jumping, ziplining, space ex...

8 Mai 202542min

Whisker/Litter-Robot: Brad Baxter

Whisker/Litter-Robot: Brad Baxter

Brad Baxter sidelined a promising career in the car industry to build a better cat litter box – an undertaking that embarrassed his kids and eventually prompted his wife to ask "what’s the endgame her...

5 Mai 20251h 4min

Advice Line with Luis von Ahn of Duolingo

Advice Line with Luis von Ahn of Duolingo

Duolingo co-founder Luis von Ahn joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Luis shares insights on how data can help entrepreneurs understand what their c...

1 Mai 202547min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
finansredaksjonen
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
rss-sunn-okonomi
utbytte
rss-markedspuls-2
liberal-halvtime
lederpodden
okonomiamatorene