SNM197: Designing A Customer Avatar
· Understand how to appeal to your customers using the right language Who are you speaking to? · If your product is for everyone, no one wants it Understand your customers’ motivation What is your avatar’s goal or value? · What does your customer want to achieve, what they believe in, and other important questions you need to address. Help your customers cross their barriers ...

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Episoder(409)

Can the Power Grid Keep Up With AI? with Stephanie Cox

Can the Power Grid Keep Up With AI? with Stephanie Cox

The cloud isn't actually in the sky — it runs on electricity, and AI is straining the grid like nothing before it. Jonathan Green talks with Stephanie Cox (CEO of GridEQ) about the energy reality behi...

12 Okt 20min

What Should You Never Hand Over to AI? with Joshua Wilson

What Should You Never Hand Over to AI? with Joshua Wilson

Joshua Wilson has done roughly 2,500 interviews and runs Oneiron Network, a podcast network built for dealmakers, capital markets and investment banking. He remembers when an hour of recording meant t...

9 Okt 46min

Is Your AI Agent an Employee Nobody Is Managing? with T.J. Marlin

Is Your AI Agent an Employee Nobody Is Managing? with T.J. Marlin

T.J. Marlin spent most of his career investigating corporate crises — the kind that end up on the front page of the Wall Street Journal — and the pattern he found was not the one people expect. Across...

8 Okt 37min

Is Your AI Finished When It Works, or Only When It Can't Be Broken? with Qing Zhang

Is Your AI Finished When It Works, or Only When It Can't Be Broken? with Qing Zhang

Most teams call an AI project done the moment it works. Qing Zhang, Managing Director at LDV Partners, sees the deals before the rest of us do — and she thinks the finish line is somewhere else entire...

7 Okt 24min

Why Does AI Keep Failing When It Meets Real Lab Data? with John F. Conway

Why Does AI Keep Failing When It Meets Real Lab Data? with John F. Conway

The reproducibility crisis in industrial science is estimated to waste thirty to fifty billion dollars a year, and John F. Conway says almost none of it is a technology problem. He is Chief Visioneer ...

6 Okt 30min

Will AI Replace Your Sales Team? with Ellza Malok

Will AI Replace Your Sales Team? with Ellza Malok

Is AI about to replace your sales team? Jonathan Green sits down with Ellza Malok (Chief Psychologist & Researcher, Blue Monarch Group) on why AI is a great cost-cutting tool but a terrible trust-buil...

5 Okt 27min

Are Humanoid Robots the Future of Manufacturing? with Jens Mobius

Are Humanoid Robots the Future of Manufacturing? with Jens Mobius

Can AI and humanoid robots actually transform manufacturing? Jonathan Green sits down with Jens Mobius (Managing Partner, Infinity Partners) on why Gen AI has gone from a nice-to-have to a defensive i...

28 Sep 21min

Are Data Centers the Future of AI? with Jason Finkelstein

Are Data Centers the Future of AI? with Jason Finkelstein

Are data centers the future of AI — or just the next bubble? Jonathan Green talks with startup advisor and VC Jason Finkelstein about the infrastructure boom behind AI: why the data center buildout mi...

21 Sep 23min

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