Finding product market fit

Finding product market fit

Achieving “product-market-fit” is one of those terms that you frequently hear in the startup-world. Sought-after by founders and eulogised by investors, it has become an almost idealistic concept of that moment when all that hard work comes to fruition and it just clicks – the product sells itself. But what does it actually mean? And when do you know if you’ve “found it”?

In this episode, host Yanni Andreopolous is joined by Get Metrix Co-founder and CEO Andrew Hall and FEVO’s EVP & GM of Partner Development, Colin Casey. Andrew and Colin share their first-hand experiences at their respective companies - a B2C company that is about to release its first product and a B2B social commerce platform that is more mature - as they work towards product market fit. The discussion reflects on the importance of being able to react quickly, how to work out which customer insights to prioritise and whether a “Minimum Lovable Product” is more helpful than a “Minimum Viable Product”.

Episoder(85)

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

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The Sports Loft Summit – part two

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Professional Triathletes Organisation: Using tech to take triathlon mainstream

This week Yanni and co-host Charlie chat with Sam Renouf, CEO of the Professional Triathletes Organisation (PTO). Sam joined the organisation in 2019 has been central to the organisation’s strategy an...

9 Apr 202456min

MLS Innovation Lab: Nurturing tech to grow the league

MLS Innovation Lab: Nurturing tech to grow the league

Football in the US is growing – fast. But Major League Soccer has a long way to go to catch up with the likes of the NBA, MLB and, of course, the behemoth of the NFL. To do so, the league is turning t...

26 Mar 202448min

The evolution of sports sponsorship

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This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorsh...

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Monterosa: powering fan engagement for sports' leading rightsholders

Monterosa: powering fan engagement for sports' leading rightsholders

In this episode, Yanni and Charlie talk to Tom McDonnell, CEO at Monterosa, the platform that is helping teams and leagues wrestle the fan engagement experience away from social media or third party p...

28 Feb 202444min

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