Athlete brands: why authenticity is key from social media to the metaverse

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Jun 202445min

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this second episode of our two-part...

23 Mai 202441min

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this episode, Charlie, Andy and our...

17 Mai 202450min

“The 26.2 miles of London streets from Blackheath to the Mall are, in my opinion, the most incredible experience on the planet,” says Charles Juba, group director of digital & technology at London Mar...

1 Mai 202449min

This week Yanni and co-host Charlie chat with Sam Renouf, CEO of the Professional Triathletes Organisation (PTO). Sam joined the organisation in 2019 has been central to the organisation’s strategy an...

9 Apr 202456min

Football in the US is growing – fast. But Major League Soccer has a long way to go to catch up with the likes of the NBA, MLB and, of course, the behemoth of the NFL. To do so, the league is turning t...

26 Mar 202448min

This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorsh...

12 Mar 202456min

In this episode, Yanni and Charlie talk to Tom McDonnell, CEO at Monterosa, the platform that is helping teams and leagues wrestle the fan engagement experience away from social media or third party p...

28 Feb 202444min