Sports Loft Podcast12 Okt 2023

The role of machine learning in sports, and how to build an AI startup

This week we’re discussing the intersection of sports, media and artificial intelligence. Join our host Yanni and founder Charlie, as they sit down with Don White, CEO and co-founder of Satisfi Labs, and Jamie Wilde, head of technology & data science at Greenfly.

The main focus of this episode is the transformative impact of AI in the sports and media industry. We'll explore how companies like Greenfly (which recently acquired machine learning startup Miro, which Jamie co-founded) and Satisfi Labs are utilising AI to enhance fan engagement, streamline sports operations, and create compelling sports-related content. Together, we'll uncover the challenges faced in training AI models using vast and complex sports data, and how these challenges are being overcome.

Our panel also dive into the intricacies of running an AI company. From the hurdles of budgeting and talent retention to the evolving business models and staying ahead of commoditisation, our guests will share their insights into the dynamic world of AI startups. Join us as we unravel the potential of AI in sports and media, and discover how these innovations are reshaping the future of the industry.

Timestamps:

08:00 – How mature is AI usage in sports today? 13:00 – The role of AI in the Satisfi proposition 20:00 – The Greenfly acquisition of Miro 31:45 – The impact of AI on human personnel 35:00 – How AI startups can retain the best talent 42:00 – How to avoid commoditisation 50:00 – The applicability of AI between sports

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