Reviewing our trend predictions and looking ahead to 2024

Reviewing our trend predictions and looking ahead to 2024

In the words of host Yanni Andreopoulos, this week on the podcast we gathered “the greatest minds Sports Loft has to offer” (oh dear!) to discuss our 2023 sports, media and entertainment tech predictions. We explore how these predictions have influenced or failed to impact the industry landscape, shaping the year that's now coming to an end.

We ask: were memberships re-imagined by sports teams? To what degree did rightsholders become content businesses? And did the industry really get smarter on data? Find out what we think, as Yanni holds Andy and Charlie to account on what we got right and what we got, err, not so right.

Warning: contains multiple references to Hull City football club.

Show notes:

Timestamps:

  • 7:00 – Sports will get smarter on data
  • 17:30 – “We are a content business” will become a reality
  • 24:45 – AI will complement (not replace) content creators
  • 31:00 – Memberships will be re-imagined
  • 38:30 – For now, the metaverse is multiplayer online games – that people actually play!
  • 48:00 – Our 2024 predictions

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Episoder(87)

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Electric Twin: Using synthetic audiences to understand your fanbase

Electric Twin: Using synthetic audiences to understand your fanbase

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The Realest: Turning memorabilia into recurring revenue

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Badge: Building fan experiences in Apple & Google Wallet

Badge: Building fan experiences in Apple & Google Wallet

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From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

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Scoreplay: Centralising Sports Media in the Age of AI

Scoreplay: Centralising Sports Media in the Age of AI

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

4 Mar 202543min

From Highlights to Creators: How the sports industry is innovating on YouTube

From Highlights to Creators: How the sports industry is innovating on YouTube

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of Yo...

23 Jan 202548min

The ICC: Innovating at the Cricket World Cup.

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Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

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