Electric Twin: Using synthetic audiences to understand your fanbase
In this episode, Charlie is joined by Ben Warner, co-founder of Electric Twin, to discuss how sports organisations can use synthetic audiences to get a much better understanding of their fanbase.Enabl...
22 Jul 0s
The Realest: Turning memorabilia into recurring revenue
Charlie is joined by Scott (DJ Skee) Keeney, CEO and Co-Founder of The Realest, to talk about the untapped revenue stream sitting inside every sports organisation - Memorabilia.Using its on-site authe...
16 Apr 35min
Badge: Building fan experiences in Apple & Google Wallet
“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Spor...
28 Mar 38min
From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.
Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...
1 Apr 202552min
Scoreplay: Centralising Sports Media in the Age of AI
In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...
4 Mar 202543min
From Highlights to Creators: How the sports industry is innovating on YouTube
Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of Yo...
23 Jan 202548min
The ICC: Innovating at the Cricket World Cup.
Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...
16 Des 202449min
VRTL: Scaling in person fan experiences to a global audience
Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...
22 Nov 202445min
