Leading indicators for churn | CS Leadership Office Hours

Leading indicators for churn | CS Leadership Office Hours

-- If you'd like to join CS Leadership Office Hours, sign up here: https://tiny.cc/csofficehours -- What are the leading Indicators of churn that you're looking to Identify?

  • Relationship breadth
  • Relationship quality
  • Engagement (product, community, content)
  • Industry / Use Case Fit
  • Business Health
  • Presence of Competitor
  • Product & Support Performance

How are you tracking customer health and risk?

  • Mainly built Into tools like Salesforce with custom objects
  • Automated aspects Include product-level data and survey responses to a particular contact or account record
  • CSMs are Inputting notes from calls and tracking engagement from key stakeholders

How have they changed In the past 60 days?

  • Looking at daily trends of data rather than rolling averages to understand very quickly what Industries may be affected
  • COVID-Risk assessment to assess the risk within each Industry - then deploying playbooks for each of the Industries
  • Executive sponsor outreach has led to productive conversations

-- This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/ Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

Episoder(295)

Scaling CS with Brittany Soinski of Loom

Scaling CS with Brittany Soinski of Loom

Onboarding is arguably one of the most critical components of customer engagement and retention, so scaling it well is important. This week, Brittany Soinski, Manager, Onboarding at Loom joins Jay Nat...

18 Des 202346min

Building Community/Business Alignment

Building Community/Business Alignment

This week, Jeff talks with Jake McKee, founder of Jake McKee Consulting about community's role in business. Jake shares some critical points for companies looking to bring a community program into the...

11 Des 202352min

Scaling CS with Dan Ennis from Monday.com

Scaling CS with Dan Ennis from Monday.com

This week, Dan Ennis, Manager of Scaled Customer Success at Monday.com joins Jay Nathan to continue our series about Scaled CS. Starting with Dan's definition of scale, "Increasing the impact with cus...

4 Des 202346min

Scaling Customer Success with Nisha Baxi from Gong

Scaling Customer Success with Nisha Baxi from Gong

This week Jay Nathan is joined by Nisha Baxi, Head of Community and Digital CS at Gong to discuss the 5 questions that are often asked by companies who haven't implemented community. Why Community (Wh...

27 Nov 20231h 1min

10-Minute Trumpet: 3 Keys for Scaled Success

10-Minute Trumpet: 3 Keys for Scaled Success

This week Jeff Breunsbach takes a look at how being successful with a scaled approach relies on prioritizing and executing on a small number of things very well. Simple options such as education and t...

20 Nov 20237min

10-Minute Trumpet: 3 Layers of Education: Product, Business, Market

10-Minute Trumpet: 3 Layers of Education: Product, Business, Market

This week, Jeff Breunsbach takes a look at some important components of customer education: Product Learn what part of your product aligns with the customer needs Our customers don't need to utilize e...

13 Nov 20238min

10-Minute Trumpet: Having a Named CSM

10-Minute Trumpet: Having a Named CSM

This week Jeff takes a look at the impact of equating a Named CSM with quality service. With the current economy, having a named CSM is a luxury many companies are no longer investing. CS teams are no...

6 Nov 20238min

10-Minute Trumpet: Scaling Your CS Teams Through Specialized Roles

10-Minute Trumpet: Scaling Your CS Teams Through Specialized Roles

This week Jeff takes a moment to talk through the waves of the Customer Success Team journey. There are typically 3 waves of focus within the team as specialization becomes necessary. First 2 waves ar...

31 Okt 20238min

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