’Sales’ and ’Customer Success’ in SMB B2B SaaS | Justin Welsh, The Official Justin
Gain Grow Retain27 Mai 2020

’Sales’ and ’Customer Success’ in SMB B2B SaaS | Justin Welsh, The Official Justin

Justin Welsh joins us on the podcast, and he has a number of fantastic Insights to learn from his experience In sales roles at a number of B2B SaaS organizations. Justin coaches SMB SaaS founders and sales leaders to accelerate recurring revenue toward $50M. In our discussion we cover:

  • We need to consider how we can listen better to our customers
  • His concept of One Continuous Conversation
  • Compensation could be shifting among the disciplines In a SaaS business
  • Justin doesn't like subjectivity In his ICP
  • Businesses need to find ways to run tests and have hypothesis In order to thrive
  • Each discipline needs to be thinking "What Information can I capture that will be useful for the next person?"
  • Leaders need to understand they're on the 'Executive' team first
  • If your sales people aren't selling the right things, then they don't know how a SaaS business becomes healthy

-- Check out more on Justin's website: https://www.theofficialjustin.com/ -- This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/ Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

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