Past Gas22 Apr 2024

S1 Ep232: Datsun Pt I: Why Nissan Created Datsun

August, 1958. Nissan ad man Yutaka Katayama, known to most as Mr. K, is in Sydney, Australia was leading a two car team of Datsun 210s in the brand’s first official motorsport event.The brand had gotten its start barely 20 years ago, and was now in Australia to build brand recognition for their impending global expansion. It was a huge gamble. And one that would pay off. But how are the histories of Datsun and Nissan intertwined?? How did Yoshisuke Aikawa’s leadership turn Japan into an automotive manufacturing powerhouse? And how did Mr. K revolutionize automotive advertising and bring prestige and recognition to Nissan and Datsun worldwide? Today on Past Gas, the first of our two-part series on DATSUN.

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